RON: We have to look at our business. We have to look at our needs to drive traffic. And then what you explained going after these long-tail keywords that aren't as competitive so we can show up. If you do that for a lot of different auctions and a lot of different long-tail keywords, the next thing you know, you're driving thousands and thousands of people to your site, which is exactly what we're looking for.
Do you want to go in and talk about the technical aspects at all, about the site maps and feeds and the schema at all?
CHRIS: If you don't mind, I think this might be helpful for some folks listening. What you were talking about with the on-page optimization, it's still a huge opportunity today. And this is something, that a lot of businesses will work with organic SEO experts and a lot of the SEO experts will say things like, “You can't have a directory, or you're going to have duplicate content,” and things like this.
But ultimately, at the end of the day, Google—and Bing and other search engines—is looking for valuable content for their users. And if you're focusing on that with your operation, then you can deliver massive results within your space. And probably the biggest piece of advice we can give is to hyper focus and get better and better results.
To be specific, for a particular long tail product, let’s use the example of an office space provider. We would pick a specific brand name and we would pick a particular model. But instead of just showing that on the site, we can also get the product details specifications document if we have that. And we can also maybe get instructions, a set of instructions that people can download. That might be extremely valuable to folks.
We've worked with folks who have literally made seven and eight figure businesses from having more content than their competitors. Literally, that's their competitive strength. They literally just put more content out there for folks to find and get indexed.
And then our job—and this is what we specialize in with these eAuctions, among other aspects on the on-page optimization—we're really good at understanding mechanically how to deal with the schemas and automate this, so that if you're publishing content, if your team is publishing content, if your sellers are publishing content, we can encourage them to include extensive information so that the site's content is getting indexed. We can go through approvals and workflows so we can make sure that the process incorporates some form of quality control.
If your team, collectively between your internal team and any sellers, are able to publish a lot of valuable content, then we're going to work with you to automate, making sure it's presented in the right schema, and that it's sent to the right feeds, so that it's getting indexed fully. This can be a massive competitive advantage.
We've seen many of our clients grow their business literally 50% to 100% a year in some cases, just by making changes like this, because it can massively increase the number of online auctions that are occurring, the bids on the auctions, and it can become this upward spiral that occurs.
RON: Yeah, I totally agree. And you're not wrong about the results. We can provide that, and I might even show a few of them here when I go and post the video. One of the clients that I worked with, and still working with today, had 8600 items on their site and no traffic whatsoever. They had less than 200 people a week coming to their website.