Benefits of ERP Integration

There are so many ways ERP integration can help businesses with their bottom line that it’s hard to choose a simple top five. However, after careful consideration we’ve come up with a solid list. If you’re not sure whether ERP integration is worth it, then read on to learn about our favorite ways in which ERP integration can help your business achieve its goals.

As a side note, all of you have heard the term ERP, but if you're not 100% clear on what it means, here's a quick summary. ERP stands for Enterprise Resource Planning. It's a piece of software that's specifically designed to help manage every aspect of your business. Whether fulfillment, products, reporting, or a myriad of other items, it can be an extremely powerful piece of software when plugged in (i.e. read "integrated") into all of your data-providing applications.

ERP systems can be customized until they’re so zeroed in on your business’s needs that you’ll think there are secret elves doing part of the work for you. Part of this responsiveness to needs means allowing the right personnel access to the data they need. It improves efficiency across the board, allowing your team to address specific needs, issues, or strategies as they arise.

Ever heard, "Man, if I only had a white paper...demo...testimonial...etc.?" Doesn't really matter what it was, Sales always would have, could have, should have done better if marketing would have provided some piece of collateral. So provide it! Make it simple. Put everything you've got in your ERP, integrate that with your Sales portal, and no more excuses. Everything at their fingertips, anytime any place.

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Your Decisions Are Only as Good as Your Data

Data Integration, Data Quality

Data, data, data. Your business is swimming in it. From what customers purchase to where they come from, from manufacturing costs to shipping taxes, you’re likely to encounter so much data on any given day that you’re bound to feel a little overwhelmed. What should you do with all of it? Just let your ERP system do its job. The key thing to remember about ERP data integration systems is that they don’t just capture data; they integrate it. This means they can remove duplications and interpret the data in a way that will aid your business’s bottom line. This means that with integration, you can allow users to update their own names, addresses, phone numbers and emails as they change, and port those "correctly spelled" entries into your CRM and ERP. Wonder why your data gets so bad? NOT Integrating.

Improve & Streamline Business Processes

Cost Reductions

ERP systems used to be costly, especially when considering the amount of time it would take to train your staff for compliance. However, as ERP systems have evolved, their prices have fallen, and we have long since reached the tipping point that makes ERP integration worth the investment and then some. Their ability to automate lengthy processes and improve efficiency is matched only by their ability to help you make more informed business decisions. The more you integrate business data into them, the better they are at helping to make informed business decisions that can truly transform your business.

There's a Reason It's Called Intelligence

Marketing Help and Predictions

With the push of a button, an ERP system can tell you what people are purchasing, who is referring them, where customers are coming from, what else they purchase, which customers are at risk, who's got good and bad purchasing trends, and much more. This invaluable data will drive your marketing strategy decisions moving forward, as you adjust your message to suit the personalities and desires of your audience. Think of it as your own personal market research team sitting around gathering data for you.

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Studies Show Better Service = Better Sales

Managing Customer Relationships

Your customers are looking for a positive experience, which means so much more than simply enjoying your product. They want to feel listened to and cared for throughout the entire purchasing process. This means having a responsive ticket tracking system; a reliable confirmation page; and the ability to follow up with and respond to your customer. Self-help pages where they can view all their past orders, returns, invoices and more. ERP systems can automate all of these relationship management processes. And if you take care of your relationships, you may just have a loyal customer for life.

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Clarity eCommerce™ Resources

We’ve carefully constructed our marketplace platform with growth in mind. Built on a flexible foundation with the most agile frameworks, Clarity eCommerce™ is made to last as long as your business and grow with it. See below for demos showcasing specific capabilities of the platform, resources and detailed case studies and reference materials.

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