RON: We're going to talk today about how to drive people to the event, and that is for both buyers and sellers, because whoever builds this auction platform, whoever owns the platform, that is their one responsibility. Not only to make sure that the platform runs well, but to drive sellers and buyers to the eAuction sites.
CHRIS: I could not agree more, and I think you said it really well. It's like a party. If you have the best party on the face of the planet, as far as supplies and location and event itself, but nobody shows up, what's the point? Yeah, absolutely. The same thing with an eAuction, isn't it?
RON: Yeah. You can define it as SEO solutions and CRO solutions. SEO and paid ads are driving the traffic, and then CRO, the conversion rate optimization. Is, once they get to the party, are they having a good time? Did they find the auction that they want? Are they watching auctions, are they putting alerts in? Are they buying? Are they engaging with the site?
In this case, we're talking mostly about the marketing for today's topic, but the CRO is equally as important. And that's what we've been talking about in the previous [webinars], is to have all of the features and the notifications and everything in the previous three webinars that really engage the user once they come to the party to have a good time. That's the definition of what CRO is.
Let's start talking about organic SEO and what that is. Go ahead and get us started.
CHRIS: Absolutely. So organic SEO is, generally speaking, like a popularity contest on the internet. And what I mean by that is, in the early days of search engine optimization, the search engines really struggled with an algorithm that worked, kept spam out, and showed great content. Google came along and created their very sophisticated algorithm that fundamentally boils down to a popularity contest where other sites are linking and pointing at your site.