CHRIS: Yeah, great point. I mean, it fundamentally makes or breaks everything, doesn't it? And it really boils down to how much self-service and intelligent governance we can bake into the process. And notifications are where the governance really kind of gets executed in many cases. So notifying and keeping everyone apprised of what the rules are and what the best practices are.
We're going to put bumpers, if you will, into our bowling alley. And instead of having gutters, we've got these bumpers there and we're just constantly adjusting and keeping everyone on track with these notifications. And it's such a powerful opportunity as an eAuction eCommerce platform provider to be able to deliver this governance to both the sellers and the buyers. And this is fundamentally what they're coming to you for.
So if you take that opportunity to not just transactionally interact, but also to imbue this sense of kind of community and community standards within your auction platform, it really can help you to take it to the next level.
RON: And this we keep saying the word notifications, but it really is true for all communication? I remember a platform we did a while back called Campus2Careers. You remember that. And it was a big, huge platform we did that was nationwide where it allowed all of the campuses and universities to publish and post openings for internships. And then it allowed anybody anywhere to go in and search for these internships and ask questions about the internships and engage. But the important thing about that was that the notifications and emails and messages all happened in the eAuction platform.
And why was that true? Well, we didn't want professors sharing private emails with students and people getting private emails. Well, that's exactly the point I'm making here in this marketplace. You remember I talked about in a previous one that eBay auction that I got screwed out of that album a couple of weeks ago. Right. And I was mad, but I didn't want to leave them a bad review for fear that they would leave me a bad review over a $20 vinyl record. It just wasn't worth it to me, but the whole thing fell apart.
And I think they're a cheat seller and something should have happened, but right now I can't reach out to them. I could go back to that seller, send a note and say, “Hey, why did you do this?” But nothing's going to come of it. But the most important thing is there can't be any repercussions for them and/or me because he or she doesn't know my private email. I don't know theirs. I can only communicate through the auction system platform itself.
So it's established this whole level of security, almost a little bit of anonymity, right? But there's this additional level of security and trust that, if I went back and left them a bad review, the worst thing they could do is leave me a bad review in turn. They can't come after me. They can't charge after me. They can't stalk my Facebook. And so the platform itself, it's not only about the notifications, it's about establishing a secure communication platform across the whole thing.
CHRIS: That's right. Exactly.
RON: Let's move on now. The bid is done and now we're going to fulfill the product. So you want to go down through some of these fulfillment requirements after the eAuction, and where the notifications are. Different notifications can come from the surveys and the reviews and things like that afterwards, right?