OPERATE YOUR MARKETPLACE WITH INTEGRITY
Create Rules for Inventory Systems
It’s best to set guidelines and rules where if items are listed as an inventory in the marketplace platform, then they have to be sellable. If they’re not, then it would result in negative consequences, such as a reprimand or even being paused within the marketplace.
Setting up and managing expectations and rules for how you want to operate your marketplace is a critical step in building a marketplace platform. Part of that is deciding how to deal with different sellers and buyers, and what commitment the marketplace requires from sellers in regard to their inventory.
For mid to large size operations, it’s usually best to use API’s and EDI formats so they can run automated API-based integrations. Being able to offer multiple venues and avenues for these integrations is also critical because this is the lifeline of the accuracy of the marketplace.
With inventory, and depending on the category or market niche, it’s often the case that there will need to be a certain buffer amount. There will also need to be certain logic and workflows.
For example, for large orders, the seller may need to confirm that they have the items in stock and approve processing the order.
Inventory is at the heart of the ability to fulfill and deliver value to the customer. It’s also an opportunity for the marketplace to provide guidance and standards for what’s expected and give encouragement for how to operate with these standards in mind.
These things include having a reasonable buffer for your sellers based on their inventory system, informing them of the consequences of breaking the rules, and making sure they know to integrate their systems and update their data.
Inventory management and accurate data drive the credibility of the marketplace to fulfill orders.
A seamless experience will allow the marketplace to thrive, but if the inventory, and the guidance around the inventory and the enforcement of that guidance isn’t optimized, it can be a showstopper, for obvious reasons, because customers won't get their orders timely. This will create a downward spiral for your marketplace.