eCommerce Product Management – A Complete Guide

Clarity’s Solution to Effective eCommerce Product Management

One of the challenges that online merchants often face is how they manage their product data. In today's world, most web store visitors demand rich, well-organized, and consistent product information. If your website doesn’t meet the standard requirements, customers won’t be satisfied or trust your business.

The question is, how do you make sure that your products are readily accessible and trusted by your customers?

The answer: have an effective eCommerce product management solution.

In this post, we'll be sharing with you everything you need to know about eCommerce product management, including how Clarity Ventures can provide the right solution for your business.

eCommerce product catalog management is a strategic and effective approach for online merchants to organize, standardize, and publish their product data across different sales channels.

Irrespective of how eCommerce product data was created (i.e., in-house or outsourced to third-party vendors), implementing an effective management plan will go a long way in helping you attract more customers. That said, here are some of the benefits attached to using a robust and efficient product catalog system solution for your eCommerce business.

1. Achieve Massive Boost In Business ROI

A well-managed eCommerce product catalog helps you achieve a massive boost in business ROI. In today's world, most B2C and B2B customers are used to searching for the right product information before shopping online. With the right eCommerce catalog manager, you can rest assured that your products will be visible and readily accessible online. Clarity’s solution to eCommerce product management utilizes product tagging so that customers can effectively search and filter for the products they want.

2. Deliver Better Customer Experience

To be successful, every business needs to continuously grow, which can be done by delivering better experiences to your customers. While there exist several ways to make that happen, ensuring consistency and accuracy of your product information across various sales channels is paramount. Having guidelines and rules for how products are uploaded or shown on the website helps keep everything organized and formatted correctly. Customers can then easily view an item from one seller and compare it to another.

Admittedly, implementing this into your eCommerce website can be challenging. That’s why Clarity designed an effective eCommerce product catalog management solution with these issues in mind, to deliver a solution that fits your marketplace, business, and customers’ needs. We work hard to ensure the best possible experience for your customers, so that customers return to your website, and your business can grow. To learn more about Clarity’s eCommerce solution, watch the video below, or click the button below to request a free demo and no-obligation price quote.

3. Customized Product Management Based On Your Specific Marketplace

eCommerce product management plays a pivotal role in keeping product information very accurate and customized towards specific marketplace guidelines. Product tagging, filtering, and categorization need to be adapted to your eCommerce marketplace to satisfy your customers, allow consumers to find your products efficiently, and have intuitive organization within your eCommerce platform.

Customers want to search for product information and find exactly what they are looking for, and oftentimes they disregard their mode of product searching. Therefore, effective eCommerce product management includes taking that into consideration, and tailoring the eCommerce catalog to customers within each marketplace.

As you can see, there are numerous benefits to an effective and robust eCommerce product management system. However, there are several challenges you might face with managing your eCommerce catalog. Here are some of the most common ones to look out for:

1. Customer-Specific Pricing

A common practice in B2B and B2C marketplaces is for particular products to have different prices, depending on who is buying it. Individuals and groups may have specific pricing sheets, based on discounts, memberships, points, and more. As such, keeping track of this information and effectively managing it is essential for a smooth transaction for your customers.

Managing all this data to ensure a tailored experience for customers requires a robust system that can handle multiple inquiries and data entries. It is also important that this data be automatically updated for each customer, rather than relying on manual labor, which will result in more errors than a well-implemented automated program. Automation will also help reduce costs for the business and ensure a seamless buying experience for customers.

Well-structured and organized product catalogs and tags are key to achieving necessary business growth. Exactly how those products should be categorized depends on several factors, including marketplace nuances, customer expectations, the types of products, associated keywords, common filters, intuitive searching, and much more.

It takes time to gather the experience and knowledge necessary to utilize these functions most effectively for your eCommerce product management. Clarity’s experts have already done this, so you don’t have to. Click the button below to learn more about how Clarity can deliver the eCommerce catalog structure you need.

Choosing the right management tool(s) is one of the greatest challenges that you might encounter while managing your product catalogs. For you to overcome this problem, you'll need to have a deep understanding of the tool you're opting for and how it fits your business requirements. Clarity can go over different management tools with you to help you pick the best one. Our experts understand the nuances of implementing the correct eCommerce product management tool.

It's likely that you'll have to manage eCommerce products across multiple channels. This can be challenging especially as your business grows, as the number of products and channels to keep track of will grow more complex as well. That’s why it’s extremely important to implement a robust catalog system in the first place, before it gets to a point you can no longer manage. Save yourself the trouble down the line and choose a partner who considers your company’s future as well as current needs.

We have expert custom web developers who are ready to implement the latest eCommerce product management software and attractive, informational designs for your eCommerce website. Our eCommerce catalog managers are available to provide you with guidance and follow-up as you update your product catalogs.

With Clarity, you can expect:

• An amazingly designed custom eCommerce product management system, with effective catalogs to boost site traffic, allow intuitive searches, and increase conversions.
• Improved customer satisfaction and loyalty with the accessible user interface, aesthetic design, intuitive search functions, and easy navigation.
• An increase in sales revenue and business ROI.
• Easier ordering experiences for clients while reducing costs.
• Automation of sales orders and fulfillment.
• At least a 44% increase in the average order size.

Looking to Streamline Your Business with Topnotch Software Integration?

Clarity Ventures is fully capable of utilizing both front-end and back-end software integrations with your eCommerce platform. We believe in innovative solutions to give your business a competitive edge.

Additional Resources

• Clarity eCommerce Framework™
• Auction eCommerce Software: Key Considerations | Overview
• Clarity Connect™
• Clarity Integrations

• Key Marketplace Considerations
• Business Integrations
• Mobile & Custom Development
• High End Web Design