International Localized eCommerce Advertising Options

International eCommerce advertising is a substantial opportunity to allow vendors and manufacturers or distributors to advertise and promote their goods on a regional, even a countrywide, level. It also enables interested parties to select and target specific regions and cater to those particular locations throughout the world. From an international eCommerce platform perspective, the benefit is that you can generate dramatic additional revenues and get more engagement by activating localized advertising.

The concept in general allows for a considerably strong capability to complete internal advertising as well, so it doesn't have to necessarily be paid for by vendors or outside resources. Advertising could be internal and involve suggestive upselling, recommendations, or other types of notices to increase customer desire. Tailoring your advertising and making it regionally specific, so that the data itself is focused on that particular region or locale, is a powerful competence for your international eCommerce application.

One of the main concepts behind localized advertising for international eCommerce is being able to look at specific selection criteria and configure the efforts accordingly. You may choose to target a certain region, country, continent, or any combination thereof. The upcoming step involves being able to efficiently promote campaigns within that selected set of geography. Generally speaking, this process is referred to as segmenting and more specifically, audience segmentation. This geography-based segmentation of audiences can also include radius specific advertising, since you might have some advertisers that wish to focus on a particular city or metropolis area.

Those advertisers would need the ability to essentially drop a pin on key cities that they want to focus on and allow for their ads to get promoted within those particular regions. Long story short, the idea is that whenever you provide advertising through your international eCommerce platform, one of the key components is being able to offer segmentation. This applies on both internal promotion and external advertising, where vendors, manufacturers and distributors can promote their items in a targeted fashion. Overall audience segmentation isn’t just based on geography, but for international eCommerce that's certainly a critical capability.

Optimizing Ad Serving Through Restrictions Based on Time or Day

In addition, one of the practices we recommend is the concept of allowing the ads to show based on other factors as well. For example, given that the time zones are very different and the actual time of day is variable among regions, it’s paramount to be able to specify a certain time window -or time range such as days of the week- that have set percentages of advertising budget allocation. This is because you might have a particular region that performs really well during weekdays but is very strict about not doing a lot of of business on the weekends.

If you don't have the ability to allow the advertisers to select times of the day and days of the week when their ads would show, thus possibly reducing their advertising spend when traffic is expected to be low, this may result in a lot of fraudulent or unproductive clicks. The added mindless expense for your advertisers could cause them to eventually leave and seek services elsewhere. This might be the case if your advertisers face a situation where they're getting a lot of clicks during the weekend and nothing is converting. In turn, they're probably going to pause their advertising campaign, effectively eliminating the incoming business revenue from those campaigns.

Customized Advertising Depending on a Multitude of Factors

Therefore, we highly recommend that advertising is highly customizable in terms of filtering and what is displayed when, based on days of the week or time of day. Additionally, you should ensure the ads can be focused to a particular set of categories or subcategories and possibly even offering those ads exclusively to a particular cluster of demographic data. The selected tailoring criteria will depend on the business itself, the desired data setup, the ideal areas of focus and how filtering is performed. From an overall functional perspective, these can be quite critical capabilities for the users who aim to optimize their advertising spend.

Advertisers will want the ability to understand what the results and performance are for a particular campaign. It’s obvious that their primary focus will be on the regions, languages and currencies that get actual results for their business. If you're able to provide this as an effective and easy to use solution, it will dramatically improve the advertisers’ reach within international eCommerce and your platform. Finally, it's possible to associate regional data to browser type, browser visits, and the tracking of those visits, so that we can understand which products are getting the most traction in the market. By extension, you will uncover what offerings result in conversions and which ones have the highest margins in that international eCommerce market.

By combining all applicable data, we can present related content to users that match similar profiles of viewing information history. If a number of previous users have purchased or looked at another specific item, we may choose to use this information to provide relevant recommendations. Based on what other similar users are viewing and buying, we draw valuable intelligence for future users, which isn't globally unified but rather location specific. The data can also be isolated by region and more intelligently presented, so that localized advertising and recommendations are displayed to the end user based on their respective location. The overall concept is about being able to learn what specific recommendations make sense for a user in each particular region.

Clarity International eCommerce Experts

We certainly encourage you to review the topics below and discover more information relating to international eCommerce and localized advertising optimization. If you have any questions, we will happily provide a complimentary review with our friendly and knowledgeable team members. In case your inquiry isn’t covered by any of the following resources, we’d welcome the opportunity to enrich our content and include your topic of interest. Feel free to click the Ask the Experts link below and a specialist will promptly contact you with a thorough response.