Everything About WordPress Google Analytics and Tag Manager Integration

Understanding Google Analytics and WordPress

Many entrepreneurs use WordPress, either their business is large or small. Most of them find it quite challenging to connect Google Analytics with their site. As a result, they miss out on a lot of essential data about their users. You need to know what you are doing, and then you can pick up any method for connecting Google Analytics with your website. WordPress analytics are essential for keeping track of your business growth.

Above anything else, you need to know about Google Analytics and its working. It is a platform that helps you to monitor your website activities and for providing you with all the data that can help improve it. You only need to insert a code snippet in the header of the pages of your site, and you are good to go. The Google Analytics WordPress will collect a lot of information for you that can be of different types.

The information is displayed in five different categories, including:

• Audience: It displays the information about the website visitors so that you could know the statistics.
• Realtime: This category shows you what is happening to your website at any moment.
• Conversation: This is used to track everyday activities like email subscriptions or sales.
• Acquisition: This explains to you how your website develops traffic.
• Behaviour: It’s used to show that what the visitors are doing on your website like button clicks or what specific page is visited the most.

Your Google Analytics WordPress report generates and let you know about the active users on the site at the moment, how many people have visited your site, the location, gender, and ages of the visitors. It also lets you know the origin of users coming to your site like it is organic or through social media, etc. Also, you can check which pages are most visited and where your visitors spent more time. Many other things can be seen in the report of Google Analytics WordPress.

How Google Analytics Help My Business?

Analytics can prove to be extremely useful if one knows how to make fair use of them. There are several critical areas that can be best for any WordPress site.

• Making Marketing Strategy: If you know what your most popular posts, pages, or products are, you can increase the marketing on those specific areas of your website.
• Inbound Marketing: When you will have the information about which pages or products are bringing you the traffic, it will become easier for you to put your efforts into those areas.
• Understand your Audience: With Google Analytics, you can understand the behaviours of your audience, and you can go for target marketing.
• User Behavior Flow: It can help you to point out the pages and content with poor performance. So, you can manage that to improve them.

Methods for Connecting Google Analytics with WordPress

There are three ways to add Google Analytics with your WordPress site. Following the step by step, procedures can be helpful for you. The use of Google Analytics WordPress Plugin is the simplest way to add the analytics to your site. Using this method can save you from writing or editing codes. There are two plugins available for this.

Google Analytics Site Tagging

If you do not prefer using a plugin, you can do this by using codes. You can add the code to your theme with the help of the functions.php file.

• Copy the code from the Analytics account under Google Site Tag.
• Go to Appearance > Theme Editor and locate header.php and paste the code before the </head>; tag.
• Upload the file, and you will be good to go.

<!-- Global site tag (gtag.js) - Google Analytics -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());

gtag('config', 'GA_MEASUREMENT_ID');
</script>

Utilizing Google Tag Manager

Google Tag Manager WordPress is used for the sites that use the scripts for many purposes. It is a tag management system that allows updating tags and code snippets easily and quickly.

You can download the Google Tag Manager WordPress plugin by searching for it in your dashboard under Plugins > Add New. You will need to sign up with an account of yours and create a container. Now copy the Container ID from the Admin tab. Then you can go back to the site and paste the ID in the relevant field on the plugin settings page. You can set up any tag in Google Tag Manager, including Google Analytics, and they all will work on your site.

WordPress Analytics is one of the vital tools that can help the website owners track the activities on the site. You can promote your business by keeping an eye on different analytics. You just need to get good know-how on that.