webinarsmulti-tiered-and-quantity-break-pricing-made-easy Ron Halversen, vice-president of sales and marketing at Clarity Ventures, discusses the advantages of multi-tiered and quantity-break pricing options. Hi. Ron from Clarity. Clarity eCommerce is designed for both B2B use and to be integrated with your back office ERP. One special feature that it has is that it comes with three different pricing models: flat pricing, pricing rules, and multi-tiered pricing, which some refer to as customer-specific flexible pricing. This video will be covering and demoing this last model. The benefits of tiered pricing means that you can assign tiers or price points, which will be assigned a price discount or uplift per product. Here, you see that I've created retail, wholesale, and distributor price points. That means that the retail visitor to a website can have the retail price lifted off cost or discounted off the base price and be a completely different price than that for wholesale eCommerce or distribution. When I added a product, you can see that I created a price point for retail for quantities one to a billion and I've given a 36.93% adjustment off the base list price. In this other view, you can also add dates so that when a rule is green, it's active, yellow means it's not yet active, and when red, the price point has expired. For wholesale and distributors, you can see that I created three quantity flexible pricing breaks: one a hundred units, another up to a thousand, and then a thousand and up. You can see the uplift percentage decreases as the quantity goes up, meaning the price is lower as you hit each quantity price break. Let's see how this works on a real site. Here's a client that's connected to Dynamics GP, where the client manages all of their pricing tables. Here's a quick screenshot of their configuration in GP for a product. You can see the pricing for full truck, half truck, less than truck, all the way up to retail price, which for this product is 24.49% uplift off cost or $8.03 per unit. Navigating to the wine bottles, all of the prices currently displayed are calculated as a retail price since I haven't logged in yet. We'll go ahead and select Bordeaux, then 750 milliliter, and finally our three favorite colors to choose from. I'll choose the blue bottle and double check inventory to make sure they've got enough in stock and add to cart. This client's custom checkout workflow lets me know that I have to buy this particular bottle in cases of 16. So, I enter 4,200 and update my cart. Now you can see that this is over $44,000 for the calculated retail pricing tier, so we provided the ability to convert to quote request if you don't have a membership. Since I do, I'll go ahead and log in. This way, it looks me up, sees that I'm with Black Star Farms, checks the pricing table for my tier pricing structure, and auto adjusts the price from 10.53 a bottle to 9.81 a bottle for a single one up here in the quote cart. But my checkout tier gave me an even bigger discount to $8.91 a bottle, lowering my price down about seven grand to $37,000. I could have logged in right away and seen all the bottles at my price tier, but for the demo, I wanted to show you multiple price points, as well as a quantity price break working seamlessly in realtime. That's customer-specific or multi-tiered pricing, showcasing quantity discounts with Clarity eCommerce. Thanks for watching. Entice Repeat Customers Keeping customers happy and making sure the process is easy for them is one of the best ways to get repeat business. Let Clarity show you exactly how this can work for your business. Schedule A Demo
Ron Halversen, vice-president of sales and marketing at Clarity Ventures, discusses the advantages of multi-tiered and quantity-break pricing options.