Build Exclusive Communities, Loyalty Programs, and Membership Levels That Drive Traffic and Revenue Tiered Pricing on eCommerce Platforms All eCommerce website visitors are equal, but some visitors are more equal than others. Multi-tiered online web stores segment web audiences based on exclusivity and offer unique incentives to these segments. Multi-price tiered eCommerce platforms have benefits aside from customer loyalty programs such as scope product access, wholesale, resellers, sales reps, contractors, and affiliates. These are just a few of the many strategies that can increase customers, sales, and revenue for your eCommerce solution. Let's dive into a few of them: Increase eCommerce Sales with Rewards Loyalty Programs Loyalty programs are a huge part of traditional marketing strategy, yet this is somehow forgotten when a store moves online and sets up an eCommerce platform. A multi-tier eCommerce solution allows you to assign membership levels that are mutually beneficial for both the vendor and the consumer. The consumer gets exclusive deals, and the vendor acquires that customer's long-term loyalty. Loyalty programs can increase a brands market share by 20% and improve customer acquisition by up to 10% In fact, loyalty programs can increase a brand's market share by 20% and improve customer acquisition by up to 10% and 69% of consumers say the choice of retailer is influenced by where they can earn customer loyalty. With such powerful incentives for implementing customer loyalty problems, it would be unwise not to implement a multi-tier eCommerce system to both give incentives to and reward loyal customers. Multi-tiered and Customer-Specific Pricing Member Levels and Exclusive Pricing You're probably familiar with Amazon Prime, where select customers who own a Prime membership are afforded free two-day shipping for a yearly membership fee. Consequently, when Prime members are checking out, they see a slightly different interface when shipping costs are tabulated. With some handy calculations and deep knowledge of your consumers' behavior (check out this article on advanced eCommerce analytics), you can offer attractive deals like Prime that end up making you more money in the long run. Want to grow your membership program numbers? Simply show the exclusive member price next to the price non-members pay. This incentivizes acquiring membership as the customer sees the immediate financial benefit. This works very well for wholesale enterprises. A multi-tier online store solution can accomplish a variety of goals, be it more revenue or increased membership. Personalized Shopping Experience Affiliates, Sales Reps, Contractors, Store Within a Store Contractors, affiliates, and sales reps all benefit your company by pushing prospective consumers and clients to your online store. Why not reward them while convincing them to continue to refer new customers to you? For example, you can give first-order discounts exclusively to new customers from a particular contractor. This way the client benefits by getting a good price on an item, you benefit by making a sale and potential long-time customer, and the contractor has the advantage of being able to offer something his competitors can't, thereby enticing them to continue to refer for you. This is just one example among many. Furthermore, your eCommerce can contain stores within stores, a multi-store eCommerce platform. What does this mean? It means product suppliers can have their own page that details all the products that particular supplier provides within the framework of your store. This benefits your product manufacturers in that if customers prefer their products over others, said customers can find that supplier's products more easily. This increases their sales and, indirectly, your overall sales from your online shopping cart. Client-Specific Product Catalogs Scope Products Scope products are commonly used in governmental institutions where certain departments are limited to making purchases of pre-specified products from pre-determined stores. If you're an eCommerce website that has several account types whose access needs to be limited to certain areas of your site, Clarity's robust eCommerce solution offers just that. Call Clarity today for a free demo of our multi-tier eCommerce solution!