RON: The other option that I see a lot of people doing is, they call it a long-haul carrier, right? So, let's say, for example, you're my buddy and I pick up the phone and go, “Hey, Chris, you got a truck, I'll just pay you if you buzz up to New York and go pick up that ring and bring it back. Just do a little Cannonball Run. Jump in your car and buzz up there. I'll pay for gas, and I'll give you five grand and you can take a mini vacation and go up for a week.” They call them long-haul carriers. And there are those that are out there.
You still have to deal with the insurance, though. But at least at that point, you're not dealing with intermodal, you're not dealing with additional signatures. You're dealing with one person, one company that's physically going to drive to the auction site, grab it, drive back, and bring it to you and hand it to you. So at least the risk goes down quite a bit, which is really the big one.
It's really all about the risk, isn't it, managing that. So sometimes long-haul carriers might be a little better. The most important thing about this is that we help everybody understand not only what the costs are, but what their options are. Because if I don't have options to insure that, if I have no idea how to do that, I'm probably not going to bid on it until I figure that out.
And then if it's something I've never done before, how long does it take me to figure that out? Do I have to research it for a week? I'm not going to spend that time. It's just that's too much of a hassle, right? I'm not going to do it. So for these B2B auctions, for you to market and help bring people to those and drive the revenue, because if you don't do that owning the auction site, then you don't make your cut, you don't make money.
It's literally up to you to bring the sellers and bring the buyers to your online auction website. You literally have to jump in and answer and figure out a lot of this information. This is part of the governance, not just rules and regulations again, a lot of it's about information and making it easy for communication, for rating, for establishing trust, for letting them know exactly how they can ship this and how much it's going to cost and what is the risk.
Obviously, we've talked about this in many of the other eAuction webinars that we've done, but we can certainly help with that, right? We've done this before. We know what we're doing here. We can sit down and—and Chris just mentioned it—make sure you find a vendor that's familiar with how to run an online auction to help you through figuring some of this stuff out.