RON: [You should ask] how much do you want to spend, and how long do you want to take to get to market? It's one thing to come in and have to start from scratch. Or it's another thing to come in and say, “Hey, we already have a lot of this prebuilt. You're certainly welcome to use these elements,” and you could even mix and match. And that's part of what I think is great, right?
Let's say somebody wanted to set up a kiosk, so when somebody comes in, they could log in and bid because they don't have those auctioneers in the room that are yelling, and accepting all the bids. So they want to be able to walk in, walk up to a kiosk, see the active auctions website, and then bid on their auctions from anywhere. Well, they could do that. Well, maybe you don't want to go pay. And I'm making up a number here, but let's say it's $25,000 to build that kiosk interface.
Well, with Clarity, let’s say we already have that interface. You may want to build the website auction interface from scratch and embed all that in your existing website. But the kiosk interface, you want to go ahead and use what we've already built—as Chris calls it, our opinion—we have an opinion on what that should look like. You're welcome to use that software. So for maybe some channels, you can very quickly get up and running on the multiple mediums that Chris talked about. Maybe some of it you do use the off-the-shelf decoupled templates and UIs that are built. And then others you want to completely control and customize the UI and the user experience. And so those might be built from scratch
That's why, with the last bullet here, I really wanted to make a point that it may be possible to use an existing mobile responsive UI for the tablets, the kiosks, the mobile, so you don't have to build that from scratch, even though you might want to fully embed, customize, and build from scratch the web experience, right? The desktop experience.