RON: Click the filter. Now, it comes down to now there's 200 TVs. OK, well now I know I don't want to pay more than $700 or $800. So I say, “Show me everything that's between $600 and $800.” And then it shows me the results and or I can look to the side and at the right of each filter and I'll bring a screenshot up, you can see this on one of our sites in our platform. You can see here on any of the attributes or any of the categories and subcategories you can see in parentheses to the right, there's a count.
If I went in and there were a thousand TVs, then I would be able to go over to the count and go, “Oh, I can see that there are 43 TVs that are between $1000 and $1500. I can see that there are 27 TVs between $900 and $1000, 13 TVs between $700 and $800, whatever. I can see the results of all these categories.
That's where those filter numbers really help out, because instead of having to click and select multiple filters and go all kinds of crazy to find stuff, I can very quickly look at the left-hand side, look at my filters. For example, I've got one called genre. I added a few books to my demo site here, and so very quickly, if I open up the genre tab, I can see there's four books there, and I can see which books and how many there are in each category of comedy, satire, whatever. And that's very easy to do with filters.
So filters are what help dynamically control and fine-tune the results of your search on any eCommerce platform. There are a number of different ways to show filters. They can be shown, like within our platform, filters could be hard-coded and brought in. Filters can be both dependent and non-dependent. For example, if I wanted to go buy some new appliances and I went to Home Depot or Lowes.com online and I'm looking at appliances, am I tied only to brand? I might want to go in and click on Whirlpool or Samsung or whatever the brand is that I picked, and it filters everything out and now I can go pick my appliance set.
Or am I not specifically dependent on brand? I want to go click an attribute called stainless, because I've really I got my heart set on that Bosch dishwasher, and I know that Bosch doesn't make all the other [appliances in the set]. So I'm looking more for like a Viking stove and a Thermidor fridge and a Bosch dishwasher. I'm looking for really high-end stuff, but I'm going to mix and match. But I do want them all to be stainless. And so I'm going to click on a non-dependent filter called stainless, and now it'll show me all my stainless options across not only all the different appliances, but all the different manufacturers.
Maybe I want to pick the fridge first. So now I'll click stainless, but then I'll click refrigerators, and so I can just do that. And then there's too many refrigerators. So then I might either click a price range to buy only the high-end, or I might just pick three of my favorite brands, or I might only pick side by side.
So you can see that filters become extremely powerful when we start fine tuning and honing in on purchases on a buyers group platform, right? It's like I go to the car dealer, I want to buy a car today. I need to buy a car. I'm just not sure, do I want leather? Do I want the sunroof? What color do I want? Do I want to upgrade the wheels? You're fine tuning. Those are the filters. Once you get there and you test drive and you see the price difference between each model, do I get the DX, the LX, the EX, what am I going to get that's filtering, right?
We're now honing in. I still want to buy a car. My intent’s there. I searched, I did my research. I know. I want a Honda. I'm at the dealership, and now I'm into the filter mode where I'm filtering through all the different options that I might want for whichever Honda I'm going to buy.