RON: This can be very helpful, not only because sometimes people typo things, especially when you start getting into multilingual and people don't know how to spell other languages and there's other things like that. The one I gave a minute ago, competitive part numbers, or if they put in a part number and they're off, maybe the model has been upgraded from model 350 to 351 and they're looking for 350. You don't carry it anymore, but you carry the upgraded 351. You'd certainly like that new model to pop up and they go, “Oh, wow, I didn't even know there was a new model.” And then you've got an option to sell. But if you don't carry 350 anymore or you don't have fuzzy logic and you don't have synonyms, they come in and type 350, you don't sell it, they leave and they're going to go off and look for the old model somewhere and buy it from somebody else.
To have these additional capabilities, especially autocomplete and fuzzy logic, we feel that those are two of the most important ones. Anything else about those two features specifically, Chris, you wanted to add in here before we move on to some of the other features of a buyers group platform?
CHRIS: I would say, for both of those, just a couple of nuances. For the autocomplete, one of the interesting things that we do for a lot of clients is, we don’t just set up a product autocomplete. So you'll see that pretty commonly, but depending on the type of results we get, we can present categories and we can promote the categories higher than the products depending on what keyword matching we get.
They can see a category icon and then they can click on a category if the intent appears to be that they're looking for a category, we can also mix in site content. For example, if you've done a great job, you followed some of our other training material where we talk about building out industry-specific niche content. You might have a lot of meta-information on your site. It's really helpful for users that will help them move into your site higher up the funnel.
Well, you might have some really great information that's like, let's say you have a buying group for pool supply parts. Okay, if you're doing that in bulk, you might have a lot of training manuals and documents that you want people to be able to search through, but they're not necessarily directly tied to products. How do you know what they're looking for? Typically there's a weighting schema that we can set up both for the autocomplete and for the search results. And this is, Ron, a lot of what you're talking about with just this logic, this being able to fine tune and do things like the fuzzy logic with the J h n example
And as an example, the other thing that I would say is just, in general, the autocomplete and the search results can have different logic for how we present the results. And we can also do some really interesting things where we're learning about that user and what they're actually clicking on. This is really cool. So basically you can have feedback and typically refer to, this as essentially machine learning for the group buyers platform, that has a feedback loop based on the user's tracking data within the site.
We have the ability to turn this on, where we can track what the user's clicking on and how long they're on the page. If they're adding something to the cart, they're going to check out all of these things. Well, we can then create a profile for what the user's actually looking for whenever they're doing a search. This is really interesting, it depends on your situation as to how sophisticated it makes sense to be. But I would say, in general, like a very standard use case here that might make a lot of sense is, you have a customer who actually bought an item, and maybe we've had some customers that have very custom vehicles that they produce, and they want their users to be able to conduct their search and filter it within a specific vehicle that they purchased.
That's another interesting aspect to this, whenever you have this bare metal control with the vendor that you're working with, for example, or what we offer with our platform, you really can do some powerful things that help that, like you were saying, run that 70% intent on our 70% of visitors that are doing a search are ready to buy something. We really want to be able to get them right to what they're looking for. So those are just some interesting aspects that I think are helpful for folks.
RON: Yeah, I agree. Thanks for bringing those up. And you touched on the next three bullet points, about the capabilities of the search bar displaying those results and then what resources are available for the eCommerce buyers group. For example, I'm going to bring up one example that we did for a large stereo manufacturer. They were one of the top. I remember when I was in high school, the stereo I had in my car, that was the first one I went and bought. Think one of the big players, that's who we built a dealer portal for.