Building the Best Consumer Payments Experience

• Assure customers by connecting with well-known, established payment gateways.
• Always use SSL encryption so the connection between your website and the payment gateway is secure.
• Make it obvious if your business uses redirects of off-site payment methods (where the customer is taken to a third-party payment page like PayPal to finish the transaction).
• Get all these features and more (including integrated on-site payment methods) with Clarity Payment Hub.

How to Improve Consumer Payments Experience

If you own an eCommerce store, you need to know how to improve your payment process in order to deliver the best possible customer experience. Here are some ways to accomplish that.

• Convenience – The customer payments experience is largely built on convenience. This means having recurring payment and renewal options and multiple payment methods available, such as debit and credit cards, internet banking, and check or cash on delivery.
• Security – Customers want to know that their payment information is safe when they enter it online. That’s why having a PCI DSS compliant digital wallet is a must, as is tokenization of payment details and encryption of user data. You should also link to payment gateways with a thorough verification process.
• Communication – The third pillar of a successful payments experience is communication and trust. Update your customers about due payments, payment failures, and payment status to assure them and build trust.

Why the Payment Experience Matters

To keep your customers and increase sales, you must provide a great eCommerce customer experience. That includes providing a convenient and seamless payments experience.

A poor end user experience will harm your business’s reputation, resulting in fewer potential customers. And, with an abundance of competition out there, it isn’t easy to keep up with the continued improvement of end user experience in eCommerce—at least, not without the right tools.

That’s where Clarity Payment Hub™ comes in. We developed our customer payment portal to optimize the eCommerce payment experience for your customers.

Learn More About Our Customer Payment Portal

Which Payment Gateway Is Right for Your Business?

Payment gateways can be API integrated or hosted, with API integration allowing customers to complete the payment and acquire their goods more quickly.

Customers using API-integrated payment gateways may finish the transaction without difficulty by themselves. On the other hand, hosted payment gateways send customers to additional secure payment methods that add steps to the process of paying.

Customers are more likely to purchase products from sites that provide them with the best customer experience, which is why online store owners prefer API integrated payment gateways, such as a one-page procedure. However, you must ensure that the checkout process is as simple as possible when using integrated payment methods.

Before you pick your gateways—whether you need a B2C, C2C, or B2B payment gateway—you should consider the location and the types of clients that will be using your online store. Different areas and types of customers may prefer different payment methods. Therefore, it’s recommended that you research your target customers first.