Evolving Marketplaces: Keeping Up with Trends in 2024

Upgrading Your Marketplace Platform

With Clarity’s eCommerce platform, we deliver a single tenancy SaaS model that allows clients to receive updates, get upgrades on demand, and have customized solutions. It also has enhanced security features.

This is a powerful model because you can benefit from the ongoing updates that this marketplace trend is driving within our business. We’re delivering on hundreds of eCommerce projects and constantly working on our product to meet or exceed the capabilities of popular marketplaces like Amazon or Alibaba.

Effectively Manage Data

Other important aspects for keeping up with trends in the marketplace include data gathering and logistics. These are also things you need to leverage within your business, and that’s another benefit you can get with Clarity Ventures.

We have external partners who can help manage data and do data cleansing. Data includes elements of your marketplace offerings, such as category and product data, product imagery, robust and rich product descriptions, etc.

We can also make sure you have a consistent presentation across your site with robust sets of data and solid catalog and product information.

A consistent presentation for your marketplace website and applications follows current and expected marketplace trends, because consumers trust consistent data and information.

Integrate with Logistics APIs

In addition, we partner with dozens of logistics providers with their own set of APIs that we can plug into to provide seamless, integrated, real-time quotes and lead time estimates for fully landing, shipping, etc.

We also partner directly with carriers like UPS, FedEx, USPS, DHL, TNT, all of the intermodal carriers, etc., and customs, duties, and tax estimators, and companies like Avalara, for example, who will directly integrate into your platform. These solutions may be slight different depending on whether it's a B2B, C2C, or B2C marketplace platform.

Marketplace trends support such integrations because consumers now expect to be able to see this information and choose different shipping options.

A Robust Solution to Keep Up with Marketplace Trends

These are examples of some of the marketplace trends that you can execute on with a software platform like Clarity eCommerce Framework™ and a software development partner like Clarity Ventures.

Ideally, you’ll find a partner that has both the software and the ability to implement it. A good analogy to keep in mind is, if you’re moving a multistory facility, such as a commercial facility or a large house, you won’t be able to move that in the back of a pickup truck, or even in the back of a U-Haul.

If you want to be competitive within marketplace trends, you need a robust solution rather than a generic or traditional marketplace offering.

You need a sizable truck with a lift gate, nice padding, and a plan to bring all of the items and decompose them and put them into the truck. You also need a team that can do all of that.

Is your internal team going to do that? Is your team going to do part of that? Who is going to do what? Do you have a group that can coordinate all of this?

Well, that’s what Clarity does.

We do not only the actual software development, but we also work with your team and make sure that the full integration of the software and workflows are tied into the rest of your business.

And where there are gaps, we can make recommendations based on best practices that will help you to execute at a very high level against some major competitors that are driving these consumer trends in the marketplace.

If you’re interested in talking with our team, we offer a complimentary consultation. We enjoy getting to provide this value to potential clients, even if you don’t end up working with us.