A Platform Designed to Deliver
First Step is to Understand What to Fix
Scenario 1: Marketing – Marketing Director/VP
I've read about eCommerce platforms that provide the technical requirements that we require, but I’m not going to invest that amount of money on a platform that doesn't give me the marketing capabilities that I need. I need to properly show our products, represent our brand, push campaigns and promotions and most importantly generate SEO content to drive more traffic to the store. Don’t even get me started on conversion rates,
abandoned emails and reporting!
Scenario 2: IT Department – IT Director/VP
How come every time we bring in a new platform it takes a year to integrate into our back office systems? I need an
integration platform that can easily integrate and grow with our business, as well as embrace the latest technology so our platform performs better than our competitors.
Scenario 3: Sales – Channel Director
The whole reason we invest in our channel is to grow through a leveraged sales model. It shouldn’t be so difficult to on-board new partners, create new pricing tiers and measure and report on their results. I need a solution that helps me service my channel better, provide higher margins, have closed loop reporting and integrates with my
channel sales portal.