World-class eCommerce
The Need

Over 75% of the ecommerce projects that Clarity takes on ends up being an exercise in ‘rip n’ replace.’ The ecommerce solution vendors sold our clients three years ago that seemed like a good fit at the time didn’t grow with their business or simply doesn’t perform like they need today. What they really needed was an enterprise ecommerce solution at the price of an SMB solution. Half of the time it didn’t grow to match their business, but almost all of the time it did nothing to promote their business.

Every ecommerce project we've taken on in the last year has needed better ecommerce SEO, CRO and reporting. So how does an ecommerce platform promote business? The same way a website can, through SEO, CRO, real-time intelligent marketing and more. Most ecommerce platforms store product information, descriptions and images in a database for fast access and manageability. That’s great for speed, but terrible for SEO. All that great SEO-rich content hidden away from indexers to crawl and rank. Clarity, building SEO functionality into our ecommerce platform not only addresses this issue, but adds SEO friendly URLs and page titles, and much more all providing rich SEO content to be found by the search engines.

The second major way Clarity ecommerce helps to promote business is for the B2B space. Most ecommerce solutions are about showing products and information, then allowing someone to purchase and check out. B2B ecommerce is much more complicated. It can include branded stores within a store, backend ERP, CRM or EDI integrations, multi-tiered price models and more. Not only can Clarity ecommerce handle this, but does a whole lot more.

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