Real-Time Bidding Explained — How Does RTB Work?
Real-time bidding (RTB) is an auction-based system in which advertisers bid against each other for the right to display their ads on websites and apps. In a typical RTB process, advertisers set up bids for each impression or click and the highest bidder wins the opportunity to display their ad.
Advertisers usually determine their bid amount based on a combination of targeting criteria, campaign objectives, and budget constraints. RTB allows for faster execution times than traditional methods of buying ad space as well as improved targeting capabilities.