Google Analytics makes it easy for your marketers to measure the returns of your advertising campaign. Read on for an overview of how you can use website analytics to make the most cost-effective ad impressions possible. Google Analytics Advertising Google’s Advertising Analytics allows you to look at your ROI across all PPC marketing channels to see which ads are creating the highest conversion rates. Within display advertising analytics, you can focus on specific ad placements and measure what type of visitors they attract and what the returns are. Integrating Google Advertising Analytics with the Google Display Network is a simple process; you just insert Google Analytics tags on each of your GDN marketing campaigns and RTB needs. (What is RTB? Click that to find out more.) ECommerce Campaign Measurement Within display advertising analytics, you can focus on specific ad placements and measure what type of visitors they attract and what the returns are. I The major components of your eCommerce ad campaign you want to look carefully at are: PPC advertising, remarketing, and display ads. You might also consider running a mobile campaign, especially if you’re targeting a younger demographic. Mobile campaign analytics will break data down by device, and use familiar analytic metrics like bounce rate and conversion rate. ECommerce Advertising and Analytics in Austin, TX At Clarity, we will measure your campaign by channel and give you a clear picture of what’s paying off and what isn’t. From there, we will consult with you about how you should adjust your campaign, whether it’s choosing different keywords or finding different websites for your display ads. contact a Clarity representative today to learn more. Find out more about Clarity Ventures See our Enterprise Web Portfolio