webinarsproduct-catalog-for-online-stores The importance of an easy-to-use eCommerce product catalog can't be overstated. Here's why it's so important to have robust search features, a well-organized menu, dynamic filters, and mobile responsiveness. The eCommerce product catalog is core to a good online store that showcases your products and services, as well as your company's image. Its main purpose is to help users find what they're looking for quickly and efficiently. A good platform provides numerous ways to help new visitors, which translates to conversions.The first is with robust search features for those who know what they're looking for, like for a part or model number. Next, a good menu is usually structured by categories and subcategories, and sometimes brands or industries. You can also add specialty categories such as featured bestsellers, close out, or deals. Since mobile purchases total more than 50% of all eCommerce catalog purchases, it's important that the platform is also mobile responsive. Filters further help users narrow down their categories or search results, like TVs between 50 and 60 inches, or bikes between $200 and $300. The best eCommerce platform design will also allow you to switch up the results for you, providing the user with more information like descriptions or bigger images. Another way to help narrow down a search is to allow the user to compare products side by side, or possibly sorting them by most-to-least or least-to-most expensive. Finally, product catalog websites should always provide a clear indication of whether or not the products they're researching are in stock or not, so they can easily add them to apart from any view. Make Shopping Easy You want nothing to come between your potential customers and a sale, so make it as easy on them as possible to find what they're looking for. Clarity can help you find the eCommerce platform that does just that. Schedule A Demo
The importance of an easy-to-use eCommerce product catalog can't be overstated. Here's why it's so important to have robust search features, a well-organized menu, dynamic filters, and mobile responsiveness.