RON HALVERSEN: Hi, Ron from Clarity. Today, we're going to be talking about headless eCommerce solutions, the pros, cons, and costs, as well as de-coupled eCommerce. So what is headless eCommerce? Headless eCommerce is an eCommerce solution that was designed to fully work without a front end UI display layer, like making a car without the body or interior, basically a fully functioning rolling chassis that could go down the assembly line and have any combination of body and interior installed. Sounds strange, but flexible.
Why would we do that, and what does headless commerce mean, anyway? Well with a robust backend architecture, and a robust API on top, a marketing team and developer can completely customize what and where they want to market and sell their wares while managing everything from a single backend application. Products can be pushed to an affiliate site like eBay, Amazon, B2B mobile apps, tablet, desktop, Facebook, marketplace, ads, landing pages, and much more.