RON: Sure. So when it comes to scalability and customizations—when you hit a flexible platform like Clarity, and again, we're talking about all custom eCommerce platform—they should be, and are usually, very customizable. So there's almost everything on the table. And so today, that's what we want to do, we want to talk about the different areas. What does scalability and customizations mean in the numbers of vendors and sellers or SKUs or products events, the number of auctions? What about transactions? How about reports and commissions and how complex it gets? So those are the key areas we're going to walk through. We're going to dive into each one and we'll try to talk about all the complexities of each of those areas.
So the first one we'll talk about is just the sheer numbers and how you deal with scalability and customizations for vendors and sellers. Because when you talk about marketplace eCommerce like Amazon, how many people are on Amazon selling? I mean, literally hundreds of thousands of sellers. So the scalability of what you're dealing with with vendors and sellers is a big deal. You obviously have to be able to take care of that. And within that, you have to be able to figure out how to deal as both you, the owner of the platform, with all of those vendors and sellers, you have to deal with the logistics of everything behind the scenes with them.
And then you have to deal with, how do I serve up the UI UX for the buyers so that it doesn't affect them? What I mean by that, before I let Chris dive into this—when I go to Amazon and I buy three items, put it in my cart and I go away, I have no idea [where they’re coming from]. Most of the time I don't even think about it, unless it's Prime, right? Which we try to get Prime just because we get it tomorrow. We're creatures of habit.
But if I buy three different items, the likelihood that those three items are coming from three different vendors is relatively high on Amazon. And so I know without even thinking about it, just being in this business that it's probably got to split that into three separate orders. Those orders have to be sent to three different vendors, but yet aggregate like Amazon needs to track that. And then those three different vendors have to deal with the shipping logistics and the sending and the tracking. And then I, as a user, want a simple way to go in and track those three things. And I don't want it to be complex because I'm not thinking that way as a regular buyer. So that's some of the complexity of the marketplace model eCommerce that we're talking about.