RON: OK, yeah, the UX/UI aspect is sometimes the most difficult part. It's one thing to be able to understand and manage the complexity of integrating all these different buyers group platforms and the data. But the behind-the-scenes optimization is really where the magic happens. All the magic happens behind the scenes.
But up front, if we don't make it—what is it, “KISS”? Everybody says, “Just Keep It Simple, Stupid.” If you don't keep it simple and make it easier for them to buy from you, it's very easy to lose customers just from a buying experience. Now, hopefully with the buying group platform capabilities and the discounts you extend them. It might be a little tougher to lose a client.
But then again, Sam's Club came along, how much business did Costco lose to Sam's and vice versa? Why did Sam's even become a thing if Costco was already there, and everybody had this membership, and there was already a specific price, and there was already a deal...how did Sam's Club even come to be?
And they seem to be doing pretty well. I mean, we just had a new Sam's open two miles from my house here, and I hadn't seen a Sam's forever. And now there's one much, much closer to my house than Costco. We even talked to some friends the other day about going, and I'm like, I never even thought about it before. I've been a Costco member for decades, so same thing. You want to make sure that competition doesn't creep in.
So, the technical capabilities of group purchasing websites ...I love every time Chris talks, I am always impressed. Because I'm always so worried about the UI/UX, I always forget about the three-to-five-year plan. And he always thinks about the three-to-five-year plan, which is brilliant, right? Think about the three-to-five-year plan. What do I need to do? Dream big. Figure out where I'd like to be. I may not be able to start or even be able to afford to start today. I might have to give my vendors the ability to manually bulk import their inventory. But over time, I would love to be able to get feedback and automate the entire system.
You want to make sure, when you're making these decisions upfront, to get with a B2B eCommerce vendor like Clarity and sit down and talk about the three-to-five-year plan. Where could we go, where could we be? What happens if we fall into success? You try to plan for it, but what happens if you go out, you launch, and all sudden [unexpected] success happens? Did you pick a platform that can get you to your three-to-five-year plan in six months? If something happens and you become wildly successful? Or do you drop the ball and lose all that momentum and all that potential?
That's one of the reasons why Clarity offers an upfront, free technical consultation. You can go to our website, Clarity-Ventures.com, request a meeting, jump on the phone with me. We'll throw some time on the calendar. We'll talk about your project. If we need to get in more detail, I'll bring a business analyst in and we'll spend a few hours and go through your requirements, talk about the project, talk about the three-to-five-year plan, and figure out if we have a solution for you.
If not, we'll help you define what your solution is that you need. And then maybe we can help point you in a direction. We've done this for over sixteen years, have a lot of experience in this area of buyers group multi-warehouse eCommerce, would love to help you out, would love to sit down and chat with you about your project. Chris, do you have anything else you want to add before we tie off today?
CHRIS: No, I think that was great. Thanks again, everyone, for listening and watching, and we will look forward to seeing you in the next video. If you would, Like and Subscribe, and until next time...bye for now.
RON: Bye for now.