CHRIS: For any product, if they purchase something that has an associated item, or they're looking to add an item to their cart that has an associated item, we probably want to go ahead and show the nuances of that so that the user gets that recommendation from us as a buying group. We want to have an opinionated presentation on that product detail page, and that's probably where a lot of people are going to wrap up their research and turn it into a purchase. We want to make sure that they have it at their fingertips that these are commonly associated purchases with this item.
And again, if they choose a variation—they're trying to pick which oven and they choose a variation of an oven type—we probably want to show them details about, “Make sure you make these measurements.” We could present dynamically on that. “These are the measurements that you need to make sure are available. This spot needs to be available within the kitchen and make sure you leave these tolerances and make sure you read this guide that talks about the electrical requirements. It's a 220 line instead of a 110,” for example.
Those are some of the situations where the dynamic data on a group buying platform can be really powerful. We can adapt the page, adapt the presentation, and pull in data dynamically based on what the users look at.
RON: One that we've done recently that I demo from quite often has all of the different government regulations that apply to them. They'll be going in looking for things, and go, “This has to be both FDA compliant and NIST compliant.” So they'll have to go in, and the equipment or the software has to be compliant or whatever. So, compliance is certainly one, temperature requirements is certainly one, chemical resistance and stuff is one that we've dealt a lot with. We do a lot of chemical companies and deal with hazmat and shipping across state lines.
There's definitely a lot of dynamic things as you go and add things to your buyers group cart. And again, like I said, we'll talk about hard and soft stops in another chapter, but specific hard and soft stops or potentially specific HAZMAT requirements. “It's okay if you buy this, but as soon as you put the shipping across state lines, that automatically triggers something.” And it would be nice not to have that as this price during checkout, right? That's easy to do during checkout.
Is there any way to know when I'm looking at the details of this chemical, are there any shipping restrictions? It would be nice to be able to research that while I'm on the product details page, rather than be surprised when I go through the whole thing, finish my shopping, go to check out, and then find out that I can't do it right. So I love that about the dynamic content.