Ron Halversen, vice-president of sales and marketing at Clarity Ventures, answers the question, demonstrates the importance of a user-friendly FAQ.

Hi, Ron from Clarity. We're going to take a look at Affair Recovery's website and take a look at the frequently asked questions (FAQ). Affair Recovery provides online courses and anonymous group therapy for couples that have had infidelity problems.

Now, in this particular case, they have a lot of online courses and they read through those courses like a book. Instead of having their FAQs expand and collapse because people aren't looking for specific topics, they want them to read them all.

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So they chose the 13 most frequently asked questions that were asked. And they have the question and the answer, and they've written it in very clean paragraph format. So they want the end user to scroll down and read through all the questions. They don't want them to pick and choose based on the question.

So that's Affair Recovery's eCommerce FAQ. You can see that the main call to action, if they've done that, is to take a test to see if it makes sense for them to get some help from a fair recovery. Thanks for watching. 

 

Not Every FAQ is the Same

While "accordion-style" FAQs are popular, you can see that they're not right for every site. Be sure to consider your website design and what you want it to do. Clarity can help.

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