50 Milliseconds of Fame
The Solution to Attracting Top Talent
Is Your Website Attractive Enough?
A high-quality website says a lot about your company. The design, the layout, the quality, images, navigation and content all speak volumes about the professionalism and reputation of your company. Unfortunately, industry studies show that a visitor has made up their mind regarding that professionalism within the first 50 milliseconds of hitting the home page. For top talent candidates, this means that they may make the decision that your company isn’t worth applying to in less than 1 second. So clean up your home page and make the “careers” call-to-action a focal point during recruiting times.
3 Seconds to Relevancy
Now that you’ve got their attention, you’ve got roughly 3-5 seconds to show them the content on your careers portal is relevant to what they’re looking for. Here's a screenshot of one of my favorite "Join the Team" pages (Perkins Accounting):
With only a few seconds, you better either "wow" them, or serve up their perfect job. This means that if they’re looking for available positions, it better be easy to find. The same holds true for what you deem important – benefits, pay, culture, etc. Remember the employer differentiators I spoke of under “The Need” section? Well here’s your chance to showcase and brag about why your company is a great employer and why they’d be lucky to work there.
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All this wonderful culture information is vital to help sell your company as a great place to work. The issue is that it doesn’t belong (or can’t get enough airtime) on your corporate website (unless your site is dedicated to recruiting) where it can detract from your site’s goals (downloading a trial, signing up for a white paper, etc.). Most sites, at best, have a careers page that may list the few openings they have. This is not enough to market your company to potential top talent. Creating one page with a link to a job description does not show a candidate that your company takes recruiting top talent seriously and is willing to invest in creating and marketing your company culture as one vested in finding and recruiting them. A Clarity-built careers portal, however, does!