Compete on the International Stage
DNN & Multilingual Options
One reason why the internet can be such a lucrative channel for many businesses is because it can be an international platform. Companies are enabled by this global audience which can introduce new customer bases. However, companies need a multilingual website to compete in the global marketplace. The caveat is that there are certain expectations foreign visitors may have when visiting your site, and if you don't know how to adjust to those expectations, it is easy to offend and turn away potential clients.