Why Does SEO Matter?

While SEO optimization has long been a hot topic, quite a few website owners remain unaware of its importance. On top of this, changes with Google’s algorithm (most notoriously the Panda/Farmer update) have caused some confusion. Does SEO still matter with the new changes in place? Yes! In fact, it matters more than ever. The only real change is that Google now demands that you have real, useful content on your site and will penalize you for duplicate and junk content. Of course, that only applies to one aspect of on-page SEO – there are far more applications here. Clarity Ventures can help you achieve the search engine optimization needed, both on page and off.

Get a Guarantee to Deliver Results

Any time you consider working with search engine optimization consulting services, you need to get a guarantee to deliver results concerning the boost in traffic that you will see. While no one can say explicitly, "You’ll get X new visitors each day," you should get a promise to deliver an increase in your website traffic. Only work with search engine optimization consulting services that will stand behind their processes with a promise of increased traffic. We did an audit for a large company that had been working with an SEO Agency for four years, had spent over $300,000 in that four years. After our full audit, we showed that they didn't have a single keyword ranking in #1 without the client's company name in it, and they had produced less than a 2% increase in overall site traffic over four years! How long did they have to keep spending wasted money and opportunity before they realized that it was not producing results? Are your efforts producing results?

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