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A B2B marketplace that enables buyers and suppliers worldwide to trade with buyers and suppliers within Africa.
Merck Animal Health, is a research-driven company that develops, manufactures and markets a broad range of veterinary medicines.
Serving nearly 20 Million international travellers, San Diego Airport's website is busy!
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eCommerce is much more than just a product catalog. Successful eCommerce involves guiding a user through a purchasing experience and making it easy for the user to to find what they want, know what options they have, and navigate the price, shipping,...
Want to re-design your website? If only it were that easy. Many companies design their own websites or pay a design firm to design a site, because that's what the popular definition of web design involves. But to a true marketer, a well-designed webs...
Hello. 今日は. ¡Hola. Guten Tag. آلو. Bonjour. 你好. Even if you don’t speak multiple languages, Google sure does. And with the reach of the internet, Google can send business your way from anywhere in the world. The question is who will be there to greet...
It's hard enough to get people to come to your website; you don’t want to watch them get frustrated and leave when the purchasing process isn’t intuitive. People are creatures of habit who follow the path of least resistance. They take the shortest r...
Does it really have to take a year and $50,000 for a custom integration? No. Then why does it normally? Because when it comes to custom website integration, we're not asking the right questions. Basic integrations involve integrating every piece of d...
The world has gone mobile. Don’t believe us? Just look at every teenager attached to their cell phone, or the person driving next to you who is texting. We already know how mobile technology affects us daily, the key is now is to understand how mob...
When is a lead "hot?" When they're engaged with you. And the best time to get them engaged is when they're actively looking for information on your website. Live chat is the best way to begin a long-term dialog. People are so accustomed to not gettin...
Unless a visitor comes from Google to a specific landing page, your home page is the front door to your company. The question is, what do you want them to see or think about when they get there? And more importantly, what do you want them to do? This...
With the advancements in security and customizations for Content Management Systems, companies no longer need separate websites for client portals, employee portals, service portals, partner portals.....you get the picture. Also, while companies may ...
What's one of the best ways to consistently improve your site rankings, connect with new customers, and build loyalty with existing ones? According to Google, it's to add fresh, new, and relevant content to your website every time it gets crawled. T...
Classic fundamental business strategies apply to nonprofit organizations too. Nonprofits need to maximize their impact, raise funds, generate awareness, and market products and services. Sometimes nonprofits have even more complex websites than for-p...
Most of us aren't as big as WalMart, where a quick zip code search returns 27 locations within 10 miles of your house. If you’re a smaller company, why would you need a locator? There are a number of simple but powerful answers. First of all, locator...
Member directories can be very powerful tools, if they’re in the right hands. The trick is in knowing how to slice, protect and display the data. Add in membership voting, approvals, and much more, and a member directory can become complex quickly. C...
Forms are tough. Sure, they can be easy to design and build, and they’re a quick way to gather information. But they can also promptly scare off prospects because you're asking for their phone number, revenue, number of employees, or other very pers...
As your business grows, so does the amount of information, videos, and collateral that you collect. Invariably, much of this information makes its way onto your website. At times it’s very helpful; other times it just adds to user confusion and "webs...
Clarity has been building eCommerce sites for almost 10 years, and almost every one has a shipping integration piece attached. And so it was for years, until global companies, like Orange Octopus asked us to calculates taxes, duties, fees, and shippi...
Although there are more than a dozen viable CRM providers out there, let's face it, Salesforce CRM is king. If you attended Dreamforce last year, you witnessed this yourself firsthand. With such popularity and financial success, Salesforce has expan...
Whether it's a simple website form registration that you need to automatically convert to a lead in your Microsoft Dynamics CRM, real-time registrant to contact verification and de-duping, or full on back-office Dynamics CRM business process integrat...
Most of us have heard the term, "Pour your Kool-aid" but do you understand how it can benefit you? It means that if someone else will do it for you, then by all means, let them! That's a leveraged business model. Take Amazon, for example. Thousands o...
Measuring sales is pretty straightforward: "How much revenue did we bring in as compared to our projection?" Tracking your marketing impact, on the other hand, is much more difficult. What do you measure? Site traffic, page visits, bounce rates, e-...
Online calendars are a highly untapped resource. A calendar isn't just a home for events, but a platform for fresh web content, webinar notifications and registration, customer service notices, client and prospect training, scheduled service maintena...
A Content Management System (CMS) can be your best friend or your worst nightmare. It can be the gateway to communicating with your clients and prospects, or the thing that prevents you from doing so. That's why Clarity only uses and supports the to...
All companies have collateral. While you would think that creating all that collateral would be the most difficult thing about managing it, that is not what our experience tells us. The hard part is organizing, storing, updating and finding all the ...
Why do companies post an About Us or Meet our Team page? Because when you do business over the web, it's nice to put a face to a name, a person to a company, a real person to the check I'm about to write. But when you meet someone for the first time...
No matter how much time you spend creating content for your website, it will never be enough to answer every visitor’s questions - nor should it be. Keep in mind, a well-designed website contains content that is focused on driving business, be it an ...
It's one thing to have a social marketing strategy, but it’s a whole other challenge to build a social community. One that comes to you, asks questions, talks to others about you, shares their experiences with you, and best of all, lets you into thei...
Have you ever gone to a site and tried to find something, but only ended up typing 20 searches to no avail? Then you understand how important a consistent, powerful search tool is. So do our clients, which is why they come to Clarity when they need a...