Existing Problems
While most print businesses are moving to online media, the move is one fraught with challenges. It's relatively easy to purchase and build an online property and plaster it with content, however, it's entirely another challenge to create a beautifully designed online property, that you can sell advertizing space on, then track the performance of those ads, so you can continue to sell more and get new ads subscriptions. We've all seen a design magazine, that has literally hundreds of small, medium and large print ads and promotions in it. Splashed with tons of semi-related content throughout, a Table of Contents on the front pages and you're done. Replicate that entire business online, was the client's request for Clarity.
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Our Solutions
The first point of business was to see the online magazine that they were selling, as well as review all of the print ads and content from multiple releases of the magazine. Part of the issue was that the magazine itself would be "for purchase" and hidden behind a purchased subscription login, so couldn't be a part of the design. The design was highly modern, with a ton of locations for sponsorships, event calendars, vendor-submitted product content, showcased products, SEO and content administration. Dozens of custom ad modules needed to be created to handle all the different ways companies may want to purchase and display their ads.
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