APPIC

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The Client

The APPIC non-profit website refresh (two refreshes over the last four years) and their membership, e-mail invoicing, & conference registration system resulted in a modern, credible web-presence and improved key business systems. The main results for the project were an automated membership invoicing and online payment system to dramatically improve membership renewals as well as a conference registration system to streamline the annual conference process.

Existing Problems

The APPIC team needed a more automated process for managing their 700-800 members and the otherwise manual processes they had to complete to register members for their annual conference, renew membership fees, and complete other manual processes. The APPIC team also needed a way to leverage the powerful aspects of a non-profit content management system to enable easy updates and the ability to version and publish stage website changes until they were board reviewed. Finally, the APPIC team desired a new look and feel for overall web-site re-design.

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Our Solutions

Clarity worked with the APPIC team to complete a needs analysis for each of the automated processes that the APPIC team required. In order to ensure a seamless transition from the manual processes to the automated processes, Clarity delivered specifications back to the APPIC team and then built a staging site for testing purposes. After verifying that the entire workflow operated properly, Clarity migrated each of the key modules to the live site. By developing in stages with bug testing and validation at each stage, Clarity was able to ensure a seamless transition for the APPIC team and their 700-800 members.

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The Benefits

APPIC achieved improved eCommerce site traffic and lead generation in addition to instant credibility with optimized corporate website design. They also saw reduced turnaround time from intregrated leads with internal sales and increased retention from vistors due to improved layout optimization. The second refresh added not only a fresh design, but mobile responsiveness to handle their increasing mobile visitors.

Technologies

The front-end CMS is DNN’s Evoq Professional. HTML5, CSS3 and Modernizr was used to create the responsive template.

Clarity Connect, JavaScript, JQuery, Telerik controls were all needed for various features and functionality, as well as a host of DNN modules, like XMod Pro, Easy DNN News, Rotator and Gallery.

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