Advanced Fundraising For Schools and Non-Profits Austin, TX — June 22, 2021 — Clarity is proud to announce a partnership with Destination Athlete, enhancing their dynamic fundraising division that's working with schools and athletic organizations across the country to enable a customized and catered fundraising experience for sports-based non-profit organizations. This particular partnership with Clarity and Destination Athlete is a multi-phase partnership where, in the initial phase, Clarity upgraded the eCommerce platform infrastructure that Destination Athlete uses for the customized stores that they create for each of the specific fundraising events. Upgrades include the ability for seamless non-profit branding and logos on products, allowing the non-profit itself to have more control over the process. This in turn frees Destination Athlete staff to focus on other parts of the business. Ron Halversen, vice president of sales and marketing at Clarity, explained. “They basically have a store within a store for each one of these particular fundraising events and fundraising groups. Each of the fundraising groups gets a dashboard where they can see everything that's going on, including sales, percentage earned, and best sellers. The Destination Athlete team has a dashboard where they can manage and coordinate each customized event.” The data for the entire application sits in a centralized eCommerce database which can handle tens of thousands of products that the sports organization can choose from. These items can be changed for a particular event—a homecoming game, a team rivalry—or fundraising push. All of these item offerings are customizable, so the logo or slogan can go onto each available item relating to that organization and its mission. The Destination Athlete team helps drive this sponsorship and use this multi-store capability to create a promotion and get energy and resources behind these fundraising drives. Upgrades include ease-of-use implementations, including a visual design tool usable by either Destination Athlete staff or the non-profit's staff. This allows organizations to maximize the visual appearance of these items and customize them without having to manually call in and interact with the Destination Athlete team. "Having the store-within-a-store capability dramatically reduces the amount of overhead for the Destination Athlete team when they're setting up each of these new stores, said Chris Reddick, president and CEO of Clarity. “The administrative interface is extremely robust, so managing and updating each of these events is streamlined to enable the Destination Athlete team to grow and scale.” Clarity is providing a multiphase implementation of the platform. The first phase allows the team to seamlessly integrate currently disparate processes with a set of optimization tools. Now it's all together on one platform and administrative interface to make it dramatically simpler and allow Destination Athlete to scale. Find out more about Clarity’s eCommerce platform. About Clarity Clarity Ventures has been serving clients ranging from start-ups to Fortune 500 companies for more than 15 years. Services include integration, eCommerce, web portals, web design and development, and more. Clarity continues to see impressive growth year after year and is on track to become the next "Who's Who" in eCommerce software integration. While remaining lean and mean, Clarity is about to experience another round of growth that will bring on board some of the brightest minds available in the marketplace. About Destination Athlete Destination Athlete was created to help youth and high school athletes get to their personal destination. It offers products, services, and value-added resources all focused on making the complete athlete. Their dedicated and athlete-focused team is ready to help serious athletes in a holistic approach achieve their next goal, win the big game, or beat their toughest competitor.