Front-end and Back-End Improvements For Better Sales Austin, TX — October 17, 2017 — Clarity is excited to announce a continuous working relationship with Prince Manufacturing to complete a major update to the design and branding of the Prince Manufacturing site. Clarity has also been deeply involved with major updates to the overall branding and high-end web design for Prince Manufacturing’s site, offering the manufacturer the latest custom eCommerce solutions. “Prince needed an overhaul to its branding and website, as well as back-end software that needed increased efficiency,” said Ron Halversen, Vice-President of Sales and Marketing at Clarity Ventures. “We improved the ERP, in particular, to pull in live and up-to-date product data, catalog information, inventory pricing, and more. This made the process easier for both Prince staff and their customers.” Clarity has extensive experience with integrating back-office and ERP systems with DNN (formerly DotNetNuke) and eCommerce catalog websites, over a decade of experience that was necessary to deliver the solutions for the Prince team. Chris Reddick, President and CEO of Clarity, discussed the importance of working with the Prince technical team. “Prince has a very solid tech team in place already, which made working with the company much easier. We’re excited to have the opportunity to continue working with the Prince team, collaborating with them and providing training and ongoing support as the company grows. They manage the site on their own while being able to pull in the Clarity team members as they see fit.” Clarity Ventures and Prince Manufacturing are looking forward to a long relationship keeping the front-end and back-end needs up to date and cutting edge. To learn more about the process, contact Clarity about the customized eCommerce solutions it provides. About Clarity Clarity Ventures has been serving clients ranging from start-ups to Fortune 500 companies for more than 15 years. Services include integration, eCommerce, web portals, web design and development, and more. Clarity continues to see impressive growth year after year and is on track to become the next "Who's Who" in eCommerce software integration. While remaining lean and mean, Clarity is about to experience another round of growth that will bring on board some of the brightest minds available in the marketplace. About Prince Manufacturing Prince Manufacturing is a U.S. manufacturer of hydraulic components specializing in cylinders, mobile valves, gear pumps, and motors. Prince started in business in 1941 and now manufactures in three states.