Highly Detailed Reporting, Customized For the Client Austin, TX — June 23, 2015 — Clarity Ventures announces customized integrations with DevExpress for any-sized business. Clarity's clients range from SMBs all the way to large enterprise accounts across all industries. Most of Clarity's B2B clients have integrations to their back-end ERPs where they do most of their reporting. However, small- to mid-size companies often don't have back-end software to generate the reports they need. This is where DevExpress on an eCommerce platform becomes so valuable. Having a built-in SQL reporting tool that can report on anything in the database allows Clarity to build any number of reports for their clients to help provide that data. This allows clients to make intelligent business decisions based on real and active data. "Every one of our implementations gets customized," said Ron Halversen, VP of Sales and Marketing. "We heavily focus on delivering solutions that help improve and drive business value for our customers. That's the benefit of having a custom implementation." From a technical perspective, DevExpress offers a report builder that is highly customizable. “We can set up authentication and authorization based on roles, so reports can show or hide different parts of the report — or entire reports — based on roles within the organization,” said Chris Reddick, President and CEO of Clarity Ventures. “Although we have a standard set of more than twenty pre-loaded reports that include order, history, products, and popular products, reports can be customized per client. This offers the ability to see fulfillment status, address any issues, deal with return requests, etc. DevExpress helps deal with these issues that are fundamentally critical to a business.” The reporting tool allows Clarity customers to then take those reports and cater them to their particular business. Many clients find this to be extremely powerful and enjoy the opportunity to use these reporting tools to access and modify the reports. A DevExpress integration into Clarity’s eCommerce platform also includes bulk export to different data formats like Excel, CSV, and PDF, and has excellent aggregation, filtering, and reporting features. For more information about Clarity Ventures and to discover how DevExpress can help gain insight into your business’ hidden workings, click below. About Clarity Clarity Ventures has been serving clients ranging from start-ups to Fortune 500 companies for more than 15 years. Services include integration, eCommerce, web portals, web design and development, and more. Clarity continues to see impressive growth year after year and is on track to become the next "Who's Who" in eCommerce software integration. While remaining lean and mean, Clarity is about to experience another round of growth that will bring on board some of the brightest minds available in the marketplace.