Marketplace eCommerce

Catalog Pages for Your Marketplace eCommerce Store

October 3, 2022  |  5 min read
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Why Use Catalog Pages for Marketplace eCommerce?

Catalog pages are extremely valuable for marketplace eCommerce. Without them, it would be difficult to navigate through the myriad of products on an online marketplace. Catalog pages enable filtering in search, category and subcategory hierarchy, and much more.

With Clarity's marketplace eCommerce platform, you can tailor your catalog pages to your business's and customer's needs.

How Catalog Pages Can Help Marketplace eCommerce

Users like using marketplace eCommerce platforms that have nice, intuitive layouts and navigations. Catalog pages make it easy for users to browse items they way they want. This is especially important for marketplaces that are multivendor or multistore, where there are products from different vendors and stores-within-stores.

Making your marketplace eCommerce website easier to use can only be a good thing, and your customers will appreciate it and come back the next time they want to make a purchase online.

What Catalog Pages Can Do for Your Marketplace eCommerce

With catalog pages, you can promote products or vendors in your marketplace platform that are performing well. You can also have a dynamic recommended products list that changes based on what the user is browsing. And importantly, users can filter and search in a way that makes sense to them.

With the ability to customize your product catalog features, you can tailor the functionality for your customers and increase satisfaction and sales. Catalog pages can even decrease cart abandonment, as users will be able to find each product they're searching for quickly and easily. They may even find some additional items to add to cart when they come across your dynamic featured items—yet another feature in our marketplace eCommerce catalog pages.

Catalog Page Configurations

Here are different ways product catalog pages can be configured for your marketplace eCommerce platform:

  • Category Landing Page – Categories are displayed on the landing page. The user selects one and browses items within that category.
  • Browse by Industry – The user selects a particular industry to view the products and options within that industry.
  • Subcategory Selection – Within categories are subcategories, which further help users manage their search. Within a subcategory, dynamic filters apply to that search.
  • Card Format – For each top-level category on the page, the name of the category is displayed below an image, each one contained in its own card.
  • Tree View – Categories and subcategories are listed out, and each one can collapse and expand so the user can view just what they want to.
  • More Visuals – Each category has an icon, so that within each category the user has a visual associated with it.
  • Subcategory Detail – Each subcategory has a description that gives the user some basic information about it. Below that are related subcategories.
  • Full List – The user can expand and collapse a fill list of (sub)categories as they navigate.
  • Number of Items Available – Within a category or subcategory, a number is displayed that shows the number of items that are available.
  • Filter and List View – Users can see the available categories and subcategories in a list where they can filter and sort them in different ways.
  • Immersive Page – A visual component, such as a banner, presents a top-level category at the top of the page. The imagery visually represents the category.
  • Dynamic Featured Items – Featured products can be shown dynamically at the top of the page for more interaction.
  • Queueing Featured Items – Featured products can be queueing up for display from a back-office data source like an ERP.
  • Ad Displays – Ads on webpages can be from vendors, a buying group promotion, or other sources.
  • Top Selling Products – It’s helpful to users if you display the top selling products within a (sub)category.
  • Specific Subcategory Presentation – Within a subcategory, the information and displays are specific to that subcategory.
  • Applied Categories to Catalog – Once the user gets to the catalog, the categories and subcategories selected are applied and filtered for.
  • Particular Content Overrides – Each category within the eCommerce platform can have the same layout but its own content on the page.
  • Closeouts and Featured Items – Within the displayed products list, you can include closeouts, featured products, new items, most popular, recommended, or a specific brand.
  • Account-Based Filtering – Filters can be applied based on the account type (e.g., personal vs business) or preferences set by the user.

These are all things that we can do within our platform. If you don’t already have catalog pages set up, or if you’re looking to improve your current system, check out our featured client projects and feel free to contact us.

Working with Clarity

We have a complimentary discovery process where we’ll come up with a solution that’s best for your business. There are no strings attached and no risk to you. So why not give it a try?

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Author
 
Written by Autumn Spriggle
Autumn Spriggle is a Content Writer at Clarity Ventures who stays up to date on the latest trends in eCommerce, software development, and related topics to provide readers with the latest and greatest. She strives to help people like you realize the full potential for their business.

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