40 Vital Website Marketing Techniques for 2024

Key Takeaways

• Website marketing refers to the strategies and tactics used to promote a website and drive traffic to it.
• It involves a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, search engine marketing, paid advertising, and more.
• The goal of website marketing is to increase visibility, engagement, and conversions for a website, ultimately leading to business growth and success.
• By optimizing the website itself, as well as utilizing various digital marketing channels, website marketing aims to attract and retain customers, build brand awareness, and drive revenue for a business.

The internet provides a unique opportunity for businesses to reach customers beyond their local area. Website marketing techniques can increase brand visibility, build customer loyalty and generate more sales.

Knowing the most effective techniques for 2024 can give you an edge over competitors who may not be taking advantage of the same strategies.

Let's take a look at 40 website marketing strategies you can implement to make the most of your online business in 2024.

What Is Website Marketing?

It's a popular question: "What is website marketing?"

Website marketing has become a key part of business strategy in the current digital age. It is an umbrella term that covers all of the activities used to promote websites and businesses online.

A full digital marketing and website strategy includes SEO, content marketing, email campaigns, social media marketing, and many more options we'll discuss below. By implementing a comprehensive website marketing strategy, organizations can increase their visibility online and reach more potential customers.

The Importance of a Website Marketing Strategy

It's important to understand how to effectively use website marketing strategies in order to maximize visibility on the web. After all, if you don't take the time to invest in bringing people to your website, you may start losing customers to your competition.

By implementing these digital marketing strategies into an overall website marketing strategy, businesses are able to increase their online visibility while also driving more qualified leads to their sites. With the right combination of tools and techniques businesses can create an effective website marketing strategy that will produce long-term results that support their growth objectives.

How Can You Market Your Website?

So, where do you start with a website marketing strategy? We've broken your options down into seven categories, and not all of them happen on the website itself. Pick and choose the ones that are best for your company and business model. You might also want to consider digital marketing strategy consulting from an expert in such matters.

Optimize the Website Itself

When it comes to marketing a website, one of the most important website marketing strategies involves optimizing the website itself to ensure that it is well-positioned for success.

Optimize Your Website's Search Engine Optimization (SEO)

SEO is the process of improving your website's visibility and ranking in search engine results pages (SERPs). SEO is an essential element of content marketing and website optimization because it allows your website to be found by search engines, which makes it easier for potential customers who are searching for products or services that you offer.

1. Use keywords strategically: Incorporate relevant keywords into your website's content, meta descriptions, and URLs.
2. Optimize your website's structure: Use headers, subheaders, and meta tags to help search engines understand your website's structure.
3. Use alt tags: Use descriptive alt tags for all images on your website to help search engines understand your content.

Have Google Index Your Website

Having your website indexed by Google is crucial for SEO purposes. This means that Google has crawled your website's pages and added them to its index, making them visible in search results.

1. Submit a sitemap: Submitting a sitemap to Google helps them understand the structure of your website and the pages it contains.

Ensure Your Site Is Mobile-Friendly

Mobile optimization is a crucial digital marketing strategy because an increasing number of people are accessing the internet via mobile devices. Mobile-friendliness also affects your website's SEO because Google prioritizes mobile-friendly websites in search results.

1. Use responsive design: Responsive design ensures that your website is optimized for all screen sizes, from desktop to mobile.
2. Use mobile-friendly fonts: Ensure that your website's fonts are legible on mobile devices.
3. Optimize images: Optimize images for mobile devices to ensure that they don't slow down your website's load time.

Make Your Site Omnichannel-Friendly

An omnichannel marketing strategy ensures that your website is optimized for all channels, from social media to email marketing. This means that your website must be optimized for a seamless user experience across all channels.

1. Use a consistent brand voice: Use a consistent brand voice across all channels to ensure that your messaging is clear and effective.
2. Use social media integrations: Integrate social media channels into your website to improve engagement and reach.

Optimize Your Website for Social Media

Social media optimization is one of the most crucial website marketing strategies because it allows you to reach a wider audience and engage with potential customers.

1. Use social media integrations: Integrate social media channels into your website to encourage sharing and engagement.
2. Use social sharing buttons: Include social sharing buttons on your website's pages to make it easy for visitors to share your content.
3. Optimize images: Optimize images for social media platforms to ensure that they display correctly and are visually appealing.

Make Your Site as Fast as Possible

Website speed is crucial for user experience and SEO. Slow-loading websites can lead to a high bounce rate and negatively impact your website's ranking in search results.

1. Optimize images: Optimize images to ensure that they don't slow down your website's load time.
2. Use a content delivery network (CDN): A CDN distributes your website's content across multiple servers, making it faster to load.
3. Use caching: Caching stores frequently accessed website content, making it faster to load for subsequent visits.

Fix Broken Links

Broken links negatively impact your website's user experience and SEO. They can cause visitors to leave your website and negatively impact your website's ranking in search results.

1. Use a broken link checker: Use a broken link checker tool to identify broken links on your website.
2. Remove or redirect broken links: Remove or redirect broken links to ensure that visitors have a positive user experience and that your website's SEO is not negatively impacted.

Study Your Analytics Tools

Analytics tools provide insights into how your website is performing and can help you identify areas for improvement.

1. Use Google Analytics: Google Analytics provides insights into how your website is performing in search results and how visitors are interacting with your website.
2. Identify key performance indicators (KPIs): Google Analytics can help you identify KPIs, such as traffic, bounce rate, and conversion rate, to measure your website's success.

Update the Website Often

Regularly updating your website is a crucial part of website marketing strategies. It keeps your website fresh and engaging for visitors and can improve your website's SEO.

1. Add new content regularly: Add new content, such as blog posts, articles, or videos, to your website regularly.
2. Update existing content: Regularly update existing content to ensure that it remains relevant and engaging for visitors.

Deliver Content

Ensuring that your website is engaging can bring prospective customers back to your site.

Publish Blogs, Pages, and Landing Pages

Publishing blog posts, pages, and landing pages on your website is crucial for digital marketing success. It allows you to provide valuable content to your target audience and encourages them to engage with your website.

1. Use relevant keywords: Incorporate relevant keywords into your content to improve your website's SEO.
2. Make your content visually appealing: Use images and videos to make your content visually appealing and engaging.

Invite Experts to Write for Your Site

Inviting experts to write for your website is a great way to provide valuable content to your audience and establish your website as a reliable source of information.

1. Choose relevant experts: Choose experts in your industry or niche who have relevant knowledge and experience.
2. Provide clear guidelines: Provide clear guidelines for the type of content you're looking for, such as word count and formatting.

Write Articles for Other Sites

Writing articles for other websites is a great way to establish your website as an authority in your industry or niche. It also allows you to reach a wider audience and drive traffic back to your website.

1. Provide valuable content: Provide valuable content that is informative and engaging for the website's audience.
2. Include a link back to your website: Include a link back to your website in your author bio to drive traffic back to your website.

Use Email Campaigns to Take People to Your Site

Email marketing is a powerful tool for driving traffic to your website and encouraging visitors to take action.

1. Provide valuable content: Provide valuable content in your email that encourages recipients to click through to your website.
2. Use a clear call-to-action: Use a clear call-to-action in your email that encourages recipients to take action, such as signing up for a newsletter or making a purchase.

Add Your URL to Email Signatures and Other Correspondence

Adding your website's URL to your email signature and other correspondence is a simple but effective way to promote your website.

1. Use a clear and concise URL: Use a clear and concise URL that is easy for recipients to remember.
2. Include a call-to-action: Include a call-to-action in your email signature that encourages recipients to visit your website.

Offer an Online Course (Free or Paid)

Offering an online course is a great way to establish your website as an authority in your industry or niche and provide valuable content to your audience.

1. Choose a relevant topic: Choose a topic that is relevant to your industry or niche and that your audience is interested in.
2. Provide valuable content: Provide valuable content that is informative and engaging for your audience.

Give People Something in Exchange for Their Information

Offering something in exchange for a visitor's information, such as their email address, is a great way to build your email list and stay in touch with potential customers.

1. Offer a valuable resource: Offer a valuable resource, such as an ebook or whitepaper, that is relevant to your audience's interests.
2. Follow up with additional resources: Follow up with additional resources or offers to keep the visitor engaged and interested in your website.

Host a Giveaway on Your Website

Hosting a giveaway on your website is a great way to drive traffic and engagement.

1. Choose a relevant prize: Choose a prize that is relevant to your audience's interests and that will encourage engagement.
2. Promote the giveaway: Promote the giveaway on your social media channels and in your email campaigns to drive traffic and engagement.

Directories and Associations

Here are some additional strategies for ensuring that information about your company is in more places than just your website..

Set Up Your Google Business Profile

Setting up your Google Business Profile is crucial for local businesses as it allows your business to show up in Google Maps and local search results.

1. Verify your business information: Verify that your business name, address, phone number, and website are accurate and up-to-date.
2. Add photos: Add photos of your business to make your profile more engaging and visually appealing.

Set Up Your Bing Places Account

Setting up your Bing Places account is similar to setting up a Google Business Profile, but it allows your business to show up in Bing search results.

1. Verify your business information: Verify that your business name, address, phone number, and website are accurate and up-to-date.
2. Add photos: Add photos of your business to make your profile more engaging and visually appealing.

Put Your Business on Online Directories

Putting your business on online directories is a great way to increase visibility and drive traffic to your website.

1. Choose relevant directories: Choose directories that are relevant to your industry or niche.
2. Verify your business information: Verify that your business name, address, phone number, and website are accurate and up-to-date.

Join Associations & Business Networks

Joining associations and business networks is a great way to build relationships with other professionals in your industry or niche. Here are some tips for joining associations and business networks:

1. Choose relevant organizations: Choose organizations that are relevant to your industry or niche.
2. Promote your website: Promote your website and encourage other professionals to visit and engage with your website.

Do the Work on Other Sites

Let's take a look at some of the work you can do off-site to improve the health of your website.

Establish Yourself as an Expert on Online Forums & Discussions

Establishing yourself as an expert on online forums and discussions is a great way to build credibility and drive traffic to your website.

1. Choose relevant forums: Choose forums that are relevant to your industry or niche.
2. Provide valuable content: Provide valuable content that is informative and engaging for forum users.

Add Your Site URL to Social Profiles

Adding your website URL to your social media profiles is a simple but effective way to promote your website.

1. Use a clear and concise URL: Use a clear and concise URL that is easy for your audience to remember.
2. Include your website in your bio: Include your website URL in your bio to encourage visitors to visit your website.

Have a Strong Social Media Presence

Having a strong social media presence is crucial for digital marketing success. It allows you to engage with your audience, promote your website, and drive traffic to your website.

1. Choose relevant social media channels: Choose social media channels that are relevant to your industry or niche.
2. Post regularly: Post regularly to keep your audience engaged and interested in your brand.

Sell on Marketplaces to Get Your Name and Product Out There

Selling on marketplaces, such as Amazon or eBay, is a great way to get your name and product out there and drive traffic to your website.

1. Choose relevant marketplaces: Choose marketplaces that are relevant to your industry or niche.
2. Optimize your product listings: Optimize your product listings to ensure that they are engaging and informative for potential customers.

Add Your Website Link to All Your Platforms

Adding your website link to all your platforms, such as email signatures and business cards, is a great way to promote your website and drive traffic to your website.

1. Use a clear and concise URL: Use a clear and concise URL that is easy for your audience to remember.
2. Use email signatures: Include your website URL in your email signature to promote your website and encourage visitors to visit your website.

Create a LinkedIn Profile for the Business

Creating a LinkedIn profile for your business is a great way to build relationships with other professionals in your industry or niche.

1. Include a clear description of your business: Include a clear and concise description of your business to make your profile more informative.
2. Promote your website: Include your website URL in your LinkedIn profile to promote your website and drive traffic.

Respond to Online Reviews

Responding to online reviews is crucial for building credibility and trust with your audience. It allows you to show that you care about your customers and value their feedback.

1. Monitor your online reviews: Monitor your online reviews regularly to ensure that you're aware of any feedback or concerns.
2. Use a professional and empathetic tone: Use a professional and empathetic tone in your responses to show that you're listening and taking their feedback seriously.

Pay for Exposure

Let's be honest, every aspect of making a site healthier has some cost, whether you're paying a developer money or paying with your own time. But these costs are considerably more direct:

Buy Paid Ads

Buying paid ads—such as Google Ads is a great way to drive traffic to your website and increase visibility.

1. Choose relevant keywords: Choose relevant keywords that are related to your business or industry to ensure that your ads are reaching the right audience.
2. Monitor your results: Monitor your results regularly to ensure that your paid ads are driving traffic and producing a positive ROI.

Pay for Remarketing to Get Users Back to Your Website

Remarketing is a great way to get users who have previously visited your website back to your website.

1. Choose relevant websites: Choose websites that are relevant to your industry or niche to ensure that your ads are reaching the right audience.
2. Use a clear call-to-action: Use a clear call-to-action to encourage users to revisit your website and take action.

Work with Others

You can't do it alone, and you can form partnerships to improve the health of your website (and you might be helping them as well).

Create an Affiliate Program

Creating an affiliate program is a great way to incentivize others to promote your website and drive traffic.

1. Choose relevant affiliates: Choose affiliates that are relevant to your industry or niche to ensure that they reach the right audience.
2. Offer competitive commissions: Offer competitive commissions to incentivize affiliates to promote your website.

Create a Backlink Strategy

Creating a backlink strategy is a great way to improve your website's SEO and drive traffic.

1. Choose relevant websites: Choose websites that are relevant to your industry or niche to ensure that your backlinks are high-quality and relevant.
2. Produce high-quality content: Produce high-quality content that other websites will want to link back to.

Create a Referral Program

Creating a referral program is a great way to incentivize your customers to refer others to your website.

1. Offer incentives: Offer incentives, such as discounts or rewards, to incentivize customers to refer others to your website.
2. Use a clear call-to-action: Use a clear call-to-action to encourage customers to refer others to your website.

Use Influencers to Market Your Website

Using influencers to market your website is a great way to reach a new audience and drive traffic.

1. Choose relevant influencers: Choose influencers that are relevant to your industry or niche to ensure that they reach the right audience.
2. Set clear expectations: Set clear expectations with your influencers to ensure that they are promoting your website in the right way.

Feature Industry Experts in Your Content

Featuring industry experts in your content is a great way to build credibility and drive website traffic.

1. Choose relevant experts: Choose experts that are relevant to your industry or niche to ensure that they provide valuable insights to your audience.
2. Use a clear call-to-action: Use a clear call-to-action to encourage visitors to engage with your content and take action.

Partner with Brands

Partnering with brands is a great way to reach a new audience and drive traffic.

1. Choose relevant brands: Choose brands that are relevant to your industry or niche to ensure that they reach the right audience.
2. Set clear expectations: Set clear expectations with your partner brands to ensure that your collaboration is successful.

Promote Offline

Don't forget about the ways to promote your website when you're out in the real world.

Add Your Website URL to Print Marketing Materials

Adding your website URL to your print marketing materials, such as business cards, fliers, and brochures, is a simple but effective way to promote your website.

1. Use a clear and concise URL: Use a clear and concise URL that is easy for your audience to remember.
2. Use visual cues: Use visual cues, such as a QR code, to make it easier for people to visit your website.
3. Use a call-to-action: Use a clear call-to-action to encourage visitors to visit your website and take action.

Promote Your Website in Person

Promoting your website in person is a great way to build relationships with potential customers and drive traffic to your website.

1. Use a clear and concise message: Use a clear and concise message to promote your website and encourage visitors to visit your website.
2. Offer incentives: Offer incentives, such as discounts or free trials, to encourage visitors to visit your website and take action.

Publish Press Releases

Publishing press releases is a great way to promote your website and drive traffic.

1. Choose relevant news outlets: Choose news outlets that are relevant to your industry or niche to ensure that your press releases reach the right audience.
2. Include your website URL: Include your website URL in your press releases to drive traffic back to your website.