Customize and scale
Integrate with virtually anything
Built for HIPAA compliance
Multistore and multivendor ready
Ideal for any bidding type
Use any merchant services
Search and filter through all our content and find what you're looking for in no time.
Get an in-depth overview of popular online solutions that our clients have benefited from.
Browse through our collection of articles that offer professional insight & opinions.
Stay current on all things Clarity with posts about our solutions and general Clarity news.
A B2B marketplace that enables buyers and suppliers worldwide to trade with buyers and suppliers within Africa.
Merck Animal Health, is a research-driven company that develops, manufactures and markets a broad range of veterinary medicines.
Serving nearly 20 Million international travellers, San Diego Airport's website is busy!
Multistore and multivendor capability
eCommerce Top Tips for Content Marketing and SEO December 21, 2022 | 4 min read What Is Content Marketing? One of the leading marketing strategies involves engaging your audience by sharing relevant articles, blogs, newsletters, videos, podcasts, and other content. This is known as content marketing. Content marketing helps you promote brand awareness, share your expertise to gain credibility, and get potential customers interested in your company and what you do. Tips for Content Marketing & How It Works Different types of content work best for different stages in the sales funnel, so you’ll want to generate content specific to each of these levels. Used correctly, content marketing helps you generate leads, promote your product or service to those researching what to buy, and close sales. Here are some top tips on how to use content marketing at each stage of the sales funnel: Awareness Stage – At this stage, your audience’s main concerns are about their pain points, challenges, and other questions—so that’s what you should address in your content. Make your content educational, with how-to guides, best practices, etc. This lets people become aware of your brand. Evaluation Stage – Here, your audience is researching what features would be best, what mistakes to avoid, and what product/service would best suit their needs. Therefore, your content should have helpful information about these matters as well as point towards how your product or service would address their needs. Decision Stage – Now your audience wants to know why they should choose your product or service over your competitor’s. Your content should explain what sets you apart from the competition, such as your expertise, unique features, or past success. Some eCommerce companies like Amazon have a B2C and B2B platform to sell to their respective customers. Because B2C companies sell directly to customers, it’s best for these businesses to keep a strong connection with their customers and offer them value. One way to do this is through effective B2C marketing. Role of SEO in Content Marketing SEO (search engine optimization) helps your content marketing strategy by improving traffic to your website and other channels, so that people actually view your content. Therefore, SEO increases the success of your content marketing, and is a valuable part of any content strategy. With content marketing and SEO strategy becoming increasingly popular, though, that means increased competition as well. To get the most out of your content, it’s worth considering working with content marketing and SEO experts. Clarity has years of experience offering successful content marketing services, and we’d be glad to help. Superb Content Marketing Services We offer a free discovery session where we’ll help you find the best solution for your business, no strings attached. Afterwards, you can take the information with you wherever you like. There’s no risk whatsoever—so why not give it a try? Get A Free Discovery Session Related Posts eCommerce Email Notifications and Marketing Important Reviews & Ratings Workflows Types of Marketing for eAuctions Written by Autumn Spriggle Autumn Spriggle is a Content Writer at Clarity Ventures with experience in research and content design. She stays up to date with the latest trends in the eCommerce and software development industries so she can write content to help people like you realize the full potential for their business.
One of the leading marketing strategies involves engaging your audience by sharing relevant articles, blogs, newsletters, videos, podcasts, and other content. This is known as content marketing.
Content marketing helps you promote brand awareness, share your expertise to gain credibility, and get potential customers interested in your company and what you do.
Different types of content work best for different stages in the sales funnel, so you’ll want to generate content specific to each of these levels. Used correctly, content marketing helps you generate leads, promote your product or service to those researching what to buy, and close sales.
Here are some top tips on how to use content marketing at each stage of the sales funnel:
Some eCommerce companies like Amazon have a B2C and B2B platform to sell to their respective customers.
Because B2C companies sell directly to customers, it’s best for these businesses to keep a strong connection with their customers and offer them value. One way to do this is through effective B2C marketing.
SEO (search engine optimization) helps your content marketing strategy by improving traffic to your website and other channels, so that people actually view your content.
Therefore, SEO increases the success of your content marketing, and is a valuable part of any content strategy.
With content marketing and SEO strategy becoming increasingly popular, though, that means increased competition as well. To get the most out of your content, it’s worth considering working with content marketing and SEO experts. Clarity has years of experience offering successful content marketing services, and we’d be glad to help.
We offer a free discovery session where we’ll help you find the best solution for your business, no strings attached. Afterwards, you can take the information with you wherever you like. There’s no risk whatsoever—so why not give it a try?