Giving customers an easy experience with browsing and finding products is absolutely vital to a successful eCommerce business. The other side of that, though, is the checkout experience. The ability to easily add, view, and change items in the online cart are essential to a customer’s experience, and may be the difference between a customer making a purchase or going to a competitor’s site.
Every aspect of the path a customer takes, from first visiting your platform to clicking the checkout button in the cart, is important to consider. Clarity will ensure that the checkout process is seamless, secure, and contains the information the client needs to make the order.