Indexing & Documentation

Types of Search Functions

• Predictive Search
  Ah, the wisdom of crowds. Predictive search is built on aggregated search data from a huge number of search queries. There is a drop down menu of search results under the search bar most likely to match the query the user is typing in. Not only does this improve search speed, it improves search and result accuracy while mitigating potential human error. Also, within an eCommerce solution, it will showcase all of the products that match your search term, helping to improve the user experience, which studies have shown improve conversions.
• Advanced Search
  Advanced search is a search the user customizes to fit his/her needs or preferences. An advanced search result will search for query results with specified parameters like 'region,' 'language,' or even search results containing synonyms of the desired query. New advanced features, like Elastic search's "Fuzzy Logic" (found in the Clarity eCommerce platform show in the picture below) displays words similar to your search term, helping to overcome typos and mis-spelled words.
• Filtered Search
  Filtered is similar to advanced search. Typically, this is done after the initial search (but this is not always so). Filters can be placed for price range, color, height, weight, or other attributes. Filters can be customized for your specific business needs. For example, if you offer free shipping on certain products, you can add a filter that only shows results with free shipping, or "Featured Items," or any other number of filters.
• Custom Results
  These results cater to the specific needs, characteristics, or past behaviors of a user. Advanced integration with CRM software can come in really handy here for the individualization of results, but is not absolutely necessary.
• Comparative Results
  This is an extremely useful and highly recommended feature. A user can view different items side by side on the same page. This improves the user experience and increases the likelihood of a sale of at least one of the products.

High-End, Custom Website Design that Stands Out

Clarity's solution integrates all of the search types above with the web's most powerful search tool, known as Elastic search. There are other search engines that we'll use within the CMS itself, most commonly Lucene Search and Search Boost. Some custom features can really boost your index-ability of content. For example, the engines can not only search through web pages and eCommerce products, but they can also search through email, online documentation, social feeds, and documents. The Clarity solution indexes all your online documents so that they are available to the site search.

These factors make Clarity's indexing and documentation one of the most robust and capable platforms for search and customization of results on the web. Our solution makes it easier than ever for your website visitors to find exactly what they're looking for in just a few simple clicks. Call Clarity today for more information on our extensive indexing and documentation.