Multi-tiered & Quantity Break Pricing Made Easy
Clarity eCommerce Framework (CEF) is our solution for businesses that are looking for a customizable platform that fits their needs. Clarity eCommerce was built as a modular platform, rather than an off-the-shelf product which allows us to select which modules our clients need. Our multi-tiered pricing is our solution for eCommerce sites that include retail, wholesale, distribution, and more. Multi-tiered pricing means you can assign tiers or price points, which will be assigned a price discount or uplift per product.
Multi-Tiered Pricing Video Transcript
Clarity eCommerce is designed for both B2B use and to be integrated with your back-office ERP. One special feature that it has, is that it comes with 3 different pricing models. Flat pricing, pricing rules and multi-tiered pricing, which some refer to as customer-specific pricing. This video will be covering and demoing this last model.
Tiered pricing means that you can assign tiers or price points, which will be assigned a price discount or uplift per product. Here, you see that I’ve created Retail, Wholesale and Distributor price points. That means that a retail visitor to a website can have the retail price lifted off cost, or discounted off the base price, and be a completely different price than that for wholesale or distribution.
When I edit a product, you can see that I can created a price point for retail, for quantities 1 to 1Billion, and I’ve given a 36.93% adjustment off the Base List price. In this other view, you can also add dates, so when the rule is green, it is active. Yellow means that it’s not yet active, and when red, the price point has expired.
On a wholesale eCommerce platform, you can see that I created 3 quantity price breaks, one at 100 units, another up to 1,000 and then 1000 and up. You can see the uplift percentage decreases as the quantity goes up, meaning the price is lower as you hit each quantity break.
Let’s see how this works on a real site. Here’s a client site that’s connected to Dynamics GP, where the client manages all of their pricing tables. Here’s a quick screenshot of their configuration in GP for a product. You can see the pricing for full truck, half truck, less than truckload, all the way up to the retail price, which is a 24.49% uplift off cost, or $8.03 per unit.
Navigating to the wine bottles, all of the prices displayed here are calculated as retail, since I haven’t logged in yet. We’ll select Bordeaux, then 750ml, and finally our three favorite colors to choose from. I’ll choose the blue bottle, and double-check inventory to make sure they’ve got enough in stock and Add to Cart.
This client’s custom checkout workflow lets me know that I have to buy this particular bottle in cases of 16, so I enter 4200 and update my cart. Now you can see that this is over $44k for the calculated retail pricing tier, so we provided the ability to convert to Quote Request if you don’t have a membership. Since I do, I’ll go ahead and log in, so that it can look me up, see that I’m with Black Star Farms, check the pricing table for my price tier and auto-adjust the price from $10.53 per bottle to $9.81 for a single bottle, up here in the quote cart, but my tier gave an even bigger quantity discount down to $8.91 a bottle, lowering my price down about $7k to $37k. I could have logged in right away and seen all the bottles at my price tier, but for the demo, I wanted to show you multiple price points, as well as a quantity price break, working seamlessly in real-time.
So that’s multi-tiered, or customer-specific pricing, showcasing quantity discounts with Clarity eCommerce.
Thanks for watching.