Who Uses Group Ordering in Buying Group eCommerce?
Buying groups of all shapes and sizes use group ordering to increase buying power and get products at a discount. Though this means you’ll be offering products at a discounted price to buying groups, you’ll also get a lot more business.
As an example, take a group of small to mid-sized businesses who all need office supplies. They band together and form a buying group, and then go to purchase from your buying group platform to get a large quantity of said office supplies. You can offer competitive prices, which will definitely get them interested—but what will get them to actually complete an order is having an easy ordering process where group ordering is heavily considered in the design.
That’s why you want to carefully consider your group ordering feature and processes on your platform. Make the process smooth and they’ll be a lot more likely to come back for another order.