Press releases are one of the oldest and most traditional forms of marketing and public relations. For many companies, they are still a very important component of a successful marketing campaign. Many online services can automate the process of submitting press releases to news and other media outlets, which helps not just your public relations but also your SEO. However, there are certain companies who can benefit from press release services much more than others. Below are the top reasons your company may consider a press release service and some questions to consider if you move forward with one. You Throw a Number of Events throughout the Year If you are a nonprofit that throws fundraisers or a business that holds networking functions, then a press release service is essential. Informing the public about the events you hold not just allows them the opportunity to attend; it also cements your company in their mind as one that is active in the community, organized, and social. These are great qualities for a company to possess, especially as more and more prospective customers or clients look to the social atmosphere of the business as a deciding factor in whether they plan on moving forward with a company. Informing the public about the events you hold not just allows them the opportunity to attend; it also cements your company in their mind as one that is active in the community, organized, and social. Press Release services for New Products Every time your roll out a new product (or product line), you have a great opportunity to write a press release. Prospective customers may be interested in learning about your new offers, and press releases about new products or services can also cement you in the public’s mind as a growing, evolving company. How to Choose an Online Press Release Service If you decide to move forward with integrating a press release strategy into your marketing campaign, you may notice that there are a large number of online press release services. Not all press release services are created equally, however, and it’s important to submit your press releases to credible sites. Make sure the sites are well-designed and well-written, and make sure your release is submitted to credible sources and not spam websites. Clarity’s marketing team can help you understand more about these press release services, or can write professional press releases and submit them for you. Find out more about Clarity VenturesSee our Enterprise Web portfolio