If you provide a service or sell a costly or time-consuming product—for example, if you are a B2B eCommerce business—you may find that you have trouble simply listing prices on your website. When the cost of a product or service is not fixed but is rather determined by the scope of the prospective customer’s needs, it is time to integrate request for quote forms into your website. The Benefits of Request for Quote Forms Request for quote forms are the easiest way you can turn a visitor into a lead, and hopefully a customer. Often, people will not want to commit to a large-scale product or service right away, so quote management will help them share their interests without feeling like they’re about to be pushed into making an expensive mistake. Once your lead expresses his or her interest, you can nurture the relationship and work one-on-one with your prospective customer to target their unique needs and help them understand the benefits of your product or service. Best Practices for Quote Request Forms A quote request form is not the place to make your lead answer too many questions or jump through too many hoops. The main thing to keep in mind with eCommerce quotes request forms is that you want to ask for all the information you need, without scaring your lead away by asking for too much information. For example, most prospective customers do not want to be asked for their budget or their business's profit level right off the bat. Safe questions to ask include contact information, specific needs, timeline, and anything else that may be relevant to your product or service. However, a quote request form is not the place to make your lead answer too many questions or jump through too many hoops. ECommerce Website Quote Request Form Development As part of our eCommerce development solutions package, Clarity has developed quote request forms for hundreds of clients, and we are attuned to what questions work and how much information to ask for. We aim to help you convert as many leads as possible to customers via targeted, user-friendly quote request forms. contact us today if you’re interested in learning more. To learn more about B2B eCommerce, please browse the following articles: B2B eCommerce and Supply Chain Management ERP for Business-to-Business eCommerce B2B eCommerce Customizable Templates Find out more about Clarity Ventures See our Enterprise Web Portfolio