The Complexity of Order Tracking Important Components of Order Tracking After an order is placed, your eCommerce site is far from done communicating with the customer. Order tracking is the process of monitoring order processing and shipping for eCommerce, and communicating it to the customer so they can know what to expect and be aware of any delays. Integrating an ERP system into your eCommerce website can automate the process of order tracking and can streamline communication with the customer about when they should expect their order to arrive. To reduce human error and ensure a smooth eCommerce shipping process, it is helpful to automate the following procedures: order status, payment processing, shipping status, and returns status. It is also important to automate your customer’s confirmation (or thank you) page so that it provides them with the following information: a confirmation or invoice number, an explanation of how to track an order, and email notification of when the product ships and whether the order is delayed for any reason. Matching Customer Expectations Other Tips for a Smooth Process Because most customers now expect a readily available and easy-to-use order tracking process, you may decide to take further steps to communicate order status to your customer. These steps include devoting a page on your website to order tracking, and placing the link in a visible place at the top of the navigation menu. Once the customers reach the order tracking page, there must be an easy way for them to enter their information so they can retrieve their order status. Because most customers now expect... you may decide to take further steps... Where is My Order?! Order Tracking and Customer Support An eCommerce business may also provide a number the customer can call for further shipping and order tracking support. Make sure your customer understands what delays occurred, if any, and provide other information as necessary. It is important to manage customer expectations about shipping; many customers will not care if their order is delayed, but they will be upset if they were told to expect something that did not happen. Ask Clarity about how we can smoothly handle your shipping integration. We offer a complimentary discovery session, so get in touch with any questions you have.