Whether your nonprofit is local, national, or international, developing a marketing campaign is an integral component of maximizing your impact. Marketing your website will generate clients, volunteers, and donors, and it will raise awareness of your topic or issue. But in today’s marketing sphere, it can be tricky to know where to begin. Read on for an overview. An Overview of Nonprofit Website Marketing One of the most common ways to describe marketing is to say it’s a way to “tell your story.” Storytelling is a critical component of any well-marketed brand, but it’s particularly crucial for nonprofits. Many of the ways in which you’ll convert your audience involve emotional appeals and touching success stories mixed with hard data of your impact. Think about all of the ways in which you can tell your story. They include: Client testimonials Volunteer profiles Clean, professional photos Inviting brand colors Regular blog posts Strong media relationships …And much more. Your satisfied clients will become your biggest allies in your marketing campaign; do not be afraid to reach out to them! Designing a Nonprofit SEO Campaign A little SEO know-how can push you ahead of the competition. SEO poses both challenges and advantages to nonprofits in particular. One challenge is that it’s hard to pin down keywords, since you market to so many different audiences. Additionally, you may not have the staff or bandwidth to spend the time necessary to stay on top of SEO trends. A major advantage, however, is that the nonprofit SEO market is far from saturated, and in many cases, you’ll be able to get on the first page of Google for highly competitive keywords. A little SEO know-how can push you ahead of the competition. Analyzing Nonprofit Website Metrics As you measure your marketing campaign, Google Analytics will become your best friend. This free tool will show you how many people visit your site, which landing pages they hit, which search queries they use, who refers your site, and much more. You can use other tools, too, to measure the success of your marketing campaign. The bottom line is: measure it. It will inform your marketing decisions and drive your success moving forward. Find out more about Clarity VenturesSee our Enterprise Web portfolio