If you’re planning on developing a mobile app, then there are two ways to go: native application development for each major platform (Window, iPhone, and Android), or PhoneGap/Monocode development. Read on for an overview. Key Features in a Native App A native application is an application designed specifically for the platform on which it runs. This means it responds well to each application platform’s needs and quirks, and it’s highly customizable. PhoneGap and Monocode, on the other hand, are designed to translate a coding language across many platforms, so that the developer only has to build one application before deploying it to 12 major mobile platforms. How Native Apps Compare to PhoneGap and MonoCode Clarity leverages both native applications and PhoneGap in our work. Depending on our clients’ needs, we will recommend one coding mechanism over the other. generally speaking, native applications are much more nuanced and application-specific than PhoneGap and Monocode. They are more customizable and can quite often accomplish more, and they’re the way to go for complex or high-functioning applications. However, for most basic application needs, PhoneGap and Monocode have their advantages. Because of their ability to use a single code source, they are a much cheaper alternative to native application development. Native App and PhoneGap Development for ecommerce Clarity leverages both native applications and PhoneGap in our mobile development work. Depending on our clients’ needs, we will recommend one coding mechanism over the other. Given the scope of most of our projects, we usually recommend PhoneGap development as a means of speeding up development time and keeping costs down while still providing a powerful mobile application. If you have questions about which type of mobile custom development may be right for your business, contact Clarity today.