What’s one of the easiest ways to ensure the success of your multichannel marketing efforts? Multichannel marketing software. Read on for an overview of how to choose the right software for your business, and how to make the most out of your options. Take the Next Step With Multichannel Marketing Software The most important thing multichannel marketing software can do is integrate all of your channels into one. The right software will allow you to schedule, deploy, and track all of your campaigns from a single platform, and can even aggregate data on a single dashboard. Another benefit of multichannel marketing software is that you can see which channels are working together, and why. For example, you may find that your Facebook campaign is directing people to your company blog, which in turn funnels them to your website. You can use this knowledge to place more calls-to-action on your blog and to continue promoting your blog on Facebook. Stay on Top of Multichannel Marketing Trends Your goal is to hit a trend near the beginning, without jumping on top of every internet trend that emerges. For example, mobile QR codes are a recent trend that will probably not go away for awhile, as is Pinterest. Marketing trends come and go quickly, and it is important to stay on top of the right ones. Your goal is to hit a trend near the beginning, without jumping on top of every internet trend that emerges. For example, mobile QR codes are a recent trend that will probably not go away for awhile, as is Pinterest. If you market to an audience that uses Pinterest (primarily young and female) or wants mobile device optimization (generally across-the-board) then these trends will be important parts of your multichannel marketing integration plan. The right software will account for these trends, too. Multichannel Marketing Software integration in Austin, TX Clarity can help you determine a multichannel marketing software platform that’s right for your company, and integrate it with your CRM system so that you have an even more powerful way to track and follow up with leads. contact one of our marketing consultants today, who will take you through your options. Find out more about Clarity VenturesSee our Enterprise Web portfolio