While the important features of a successful website vary depending on your business or industry needs, we have found that certain features are consistent across the board. First and foremost, the core functionality must be impeccably executed and the user experience must stay positive throughout your website. This means making everything as simple as possible while still taking into consideration the complex website functionality you require. Your primary business goals must be met clearly and attractively: information for an information site, a beautiful “storefront” for an eCommerce site, or a robust membership portal for a membership site. Clear, well-written, compelling content is also a “must” for every great website. Not only will poor content hurt your SEO, but it will also reduce your visitors’ trust in your expertise and lead to a much lower conversion rate. Additionally, the overall site architecture, including the site map and meta content, must be clean and SEO-friendly. Finally, at Clarity, we believe that client satisfaction is the primary indicator of a great website. Only you know the intricacies of what your business or customers need for website functions, and it’s critical for us to have you sign off on a job well done at the end of the day.