The mobile web is gaining (at an accelerating pace) a significant "share" of browsing time for consumers. In fact, there are 1.2 billion active mobile-broadband subscriptions worldwide. With smartphones and tablets becoming mainstream, a mobile user interface is necessary in today's marketing strategy. Without a mobile website your customer is forced to use a website that is made for a PC inside of a smaller screen. This results in a lot of pinching and zooming on these touch screen devices. Many times, this can deter visitors and have a negative impact on traffic and/or sales. The solution is a responsive mobile website design that is intuitive for visitors to use and interact with. Benefits of Mobile Web Design The first obvious benefit of a mobile website is that visitors have an easier time navigating the menu, reading the copy, and they come away with a great impression of the company behind the site. There are other benefits as well. Clarity provides mobile designs that are responsive, which means the website adjusts to the screen resolution of the device. This is very helpful to have now that mobile devices are diversified in screen size. HTML5 and the Advantages of the Mobile Web Clarity provides mobile designs that are responsive, which means the website adjusts to the screen resolution of the device HTML5 is the latest iteration of the famous HTML markup language. HTML5 is extremely mobile-friendly and many experts predict it will be the future of the mobile web. It allows developers and designers to easily add mobile elements to sites that appear intuitive to visitors browsing with mobile devices. Smartphone Website & App Developers in Austin, TX Clarity Ventures is a mobile web development company with over 200 successful projects. Clarity has experience creating mobile apps as well as mobile-friendly websites with HTML5. If you're interested in a mobile project for your company, please contact us by filling out the form below or calling us at 800.928.8160. Find out more about Clarity VenturesSee our Enterprise Web portfolio